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~person:"Kietzmann, Jan"
~subject:"B2B sales"
~subject:"Consumer behaviour"
~subject:"Deepfakes"
~subject:"Employer branding"
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B2B sales
Consumer behaviour
Deepfakes
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Artificial intelligence
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Künstliche Intelligenz
11
Machine learning
3
Advertising
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Betriebliche Wertschöpfung
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artificial intelligence
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machine learning
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Kietzmann, Jan
Bellis, Emanuel de
4
Aggarwal, Ishant
3
Duhachek, Adam
3
Dwivedi, Yogesh Kumar
3
Hruschka, Harald
3
Paschen, Jeannette
3
Puntoni, Stefano
3
Seiler, Stephan
3
Arnold, Christian
2
Björkegren, Daniel
2
Burghartz, Pia Teresa
2
Campbell, Colin L.
2
Cham Tat Huei
2
Correia, Ricardo Fontes
2
Dzyabura, Daria
2
Einhorn, Martin
2
Feldman, Jacob
2
Frank, Darius-Aurel
2
García, Daniel
2
Garvey, Aaron
2
Grissen, Darrell
2
Hermann, Erik
2
Herrmann, Andreas
2
Hossain, Md Shamim
2
Huang, Dan
2
Johar, Gita Venkataramani
2
Kim, Taewoo
2
Kim, Youn-Kyung
2
Lee, Hyejin
2
Letheren, Kate
2
Li, Zhiyong
2
Liu, Xiaofei
2
Löffler, Michael
2
Meyer-Waarden, Lars
2
Pantano, Eleonora
2
Perez-Vega, Rodrigo
2
Russell-Bennett, Rebekah
2
Sands, Sean
2
Shareef, Mahmud Akhter
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Business horizons
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of advertising research
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
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1
Mapping the deepfake landscape for innovation : a multidisciplinary systematic review and future research agenda
Whittaker, Lucas
;
Mulcahy, Rory
;
Letheren, Kate
; …
- In:
Technovation : the international journal of …
125
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014487430
Saved in:
2
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
3
Artificial intelligence (AI) and value co-creation in B2B sales : activities, actors and resources
Paschen, Jeannette
;
Paschen, Ulrich
;
Pala, Erol
; …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 243-251
Persistent link: https://www.econbiz.de/10012668470
Saved in:
4
Deepfakes : trick or treat?
Kietzmann, Jan
;
Lee, Linda W.
;
McCarthy, Ian P.
; …
- In:
Business horizons
63
(
2020
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10012172015
Saved in:
5
A great place to work!? : understanding crowdsourced employer branding
Dabirian, Amir
;
Kietzmann, Jan
;
Diba, Hoda
- In:
Business horizons
60
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011653649
Saved in:
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