Artificial intelligence (AI) and value co-creation in B2B sales : activities, actors and resources
Year of publication: |
2021
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Authors: | Paschen, Jeannette ; Paschen, Ulrich ; Pala, Erol ; Kietzmann, Jan |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 3, p. 243-251
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Subject: | Artificial intelligence | B2B marketing | B2B sales | Competitive intelligence | Machine learning | Operand resources | Operant resources | resources | Service-dominant logic | Value co-creation | Künstliche Intelligenz | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation |
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