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~person:"Kim, Daekwan"
~subject:"Brand management"
~subject:"Consumer motivation"
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Brand management
Consumer motivation
Lieferantenmanagement
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Kim, Daekwan
Jung, Gang Ok
2
Cavusgil, Erin
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Cho, Seoung-do
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Flynn, Leisa Reinecke
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing theory and practice
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ECONIS (ZBW)
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Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan
;
Jung, Gang Ok
;
Park, Hyo Hyun
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
Saved in:
2
Wave of home culture and MNC performance : the Korean wave (Hallyu)
Kim, Daekwan
;
Cho, Seoung-do
;
Jung, Gang Ok
- In:
International marketing in rapidly changing environments
,
(pp. 193-216)
.
2013
Persistent link: https://www.econbiz.de/10010204720
Saved in:
3
Status consumption and price sensitivity
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Kim, Daekwan
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10008666973
Saved in:
4
The impact of supply chain integration on brand equity
Kim, Daekwan
;
Cavusgil, Erin
- In:
The journal of business & industrial marketing
24
(
2009
)
7
,
pp. 496-505
Persistent link: https://www.econbiz.de/10009525779
Saved in:
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