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~person:"Kim, Kihyun Hannah"
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Kim, Kihyun Hannah
Kumar, V.
5
Kim, Ki-Hyun
4
Kim, Kihyun
4
Brown, Richard J. C.
2
Hua, Yongbiao
2
Lee, Sang M.
2
Park, Hyesung
2
Paulson, Patrick
2
Qiu, Xiuzhen
2
Shah, Denish
2
Sonne, Christian
2
Umashankar, Nita
2
Bhagwat, Yashoda
1
Cho, Seong-hoon
1
Jo, S
1
Kim, Hyeon Young
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Kim, Hyun Jae
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Kim, Sang-Man
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Kim, Taeyoung
1
Kim, Y
1
Kim, Yong-Hyun
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Lim, D
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Monga, Ashwani
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Park, Kihyun
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Paulich, Brianna JeeWon
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Reddy, P. Venkata Laxma
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Reutterer, Thomas
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Roberts, Roland K.
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Son, Y
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Song, Hocheol
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Sunder, Sarang
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Um, Ki-Hyun
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Yorkston, Eric A.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Understanding customer participation dynamics : the case of the subscription box
Umashankar, Nita
;
Kim, Kihyun Hannah
;
Reutterer, Thomas
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 719-735
Persistent link: https://www.econbiz.de/10014325438
Saved in:
2
Tweets we like aren't alike : time of day affects engagement with vice and virtue tweets
Zor, Ozum
;
Kim, Kihyun Hannah
;
Monga, Ashwani
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 473-495
Persistent link: https://www.econbiz.de/10013397999
Saved in:
3
What drives herding behavior in online ratings? : the role of rater experience, product portfolio, and diverging opinions
Sunder, Sarang
;
Kim, Kihyun Hannah
;
Yorkston, Eric A.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012176284
Saved in:
4
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
5
Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
;
Paulich, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011650403
Saved in:
6
Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.
;
Umashankar, Nita
;
Kim, Kihyun Hannah
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
Saved in:
7
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
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