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~person:"Kim, Moon-Yong"
~person:"Liu, Hongyan"
~subject:"Datenschutz"
~subject:"Text"
~subject:"Viral marketing"
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Kim, Moon-Yong
Liu, Hongyan
Kim, Jong Min
4
Moro, Sérgio
4
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3
Chatterjee, Swagato
3
Law, Chun Hung Roberts
3
Law, Rob
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Gu, Bin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer behaviour
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Profiling diverse reviewer segments using online reviews of service industries
Jalali, Nima
;
Moon, Sangkil
;
Kim, Moon-Yong
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 130-148
Persistent link: https://www.econbiz.de/10014326743
Saved in:
2
Balancing web personalization and consumer privacy concerns : mechanisms of consumer trust and reactance
Chen, Xinyu
;
Sun, Jian
;
Liu, Hongyan
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013275509
Saved in:
3
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
4
Mining bilateral reviews for online transaction prediction : a relational topic modeling approach
Chen, Jiawei
;
Yang, Yinghui
;
Liu, Hongyan
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 541-560
Persistent link: https://www.econbiz.de/10012599887
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