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~person:"Kim, Wansoo"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Beziehungsmarketing"
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Customer satisfaction
Relationship marketing
Beziehungsmarketing
39
Consumer behaviour
15
Konsumentenverhalten
15
Kundenzufriedenheit
13
Dienstleistungsqualität
6
Gastronomie
6
Restaurant industry
6
Service quality
6
USA
6
United States
6
Customer value
4
Kundenwert
4
Management information system
4
Management-Informationssystem
4
Theorie
4
Theory
4
Airline
3
B-to-B-Marketing
3
Business-to-business marketing
3
Customer relationship management
3
Customer service
3
Environmental management
3
Fluggesellschaft
3
Holiday behaviour
3
Hotel industry
3
Hotellerie
3
Internet marketing
3
Kundenservice
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Supplier relationship management
3
Umweltmanagement
3
Urlaubsverhalten
3
Beschwerdemanagement
2
Brand image
2
Call centre
2
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Undetermined
20
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Article
38
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
39
Graue Literatur
30
Non-commercial literature
30
Arbeitspapier
28
Working Paper
28
Aufsatz im Buch
13
Book section
13
Hochschulschrift
5
Aufsatzsammlung
4
Thesis
4
Collection of articles of several authors
3
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3
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2
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2
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1
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English
35
German
4
Author
All
Kim, Wansoo
Krafft, Manfred
Van den Poel, Dirk
Han, Heesup
53
Kumar, V.
48
Hollebeek, Linda D.
42
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Homburg, Christian
29
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Huber, Frank
22
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
So, Kevin Kam Fung
19
Casidy, Riza
18
Gustafsson, Anders
18
Neslin, Scott A.
18
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Published in...
All
Journal of travel and tourism marketing
7
International journal of hospitality management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
European journal of operational research : EJOR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
The service industries journal
2
Decision support systems : DSS ; the international journal
1
Die Betriebswirtschaft : DBW
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of retailing
1
Journal of service research : JSR
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
39
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1
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39
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date (oldest first)
1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
4
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
5
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
6
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
7
Impact of hotels' sustainability practices on guest attitudinal loyalty : application of loyalty chain stages theory
Han, Heesup
;
Yu, Jongsik
;
Lee, Jin-soo
;
Kim, Wansoo
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 905-925
Persistent link: https://www.econbiz.de/10012176742
Saved in:
8
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
9
Product performance and its role in airline image generation and customer retention processes : gender difference
Han, Heesup
;
Shim, Changsup
;
Lee, Won Seok
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 536-548
Persistent link: https://www.econbiz.de/10012179435
Saved in:
10
Halal tourism : travel motivators and customer retention
Han, Heesup
;
Al-Ansi, Amr
;
Köseoglu, Mehmet Ali
;
Lin, …
- In:
Journal of travel and tourism marketing
36
(
2019
)
9
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10012179519
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