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~person:"Kim, Woo Gon"
~person:"Swoboda, Bernhard"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
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Beziehungsmarketing
Kundenzufriedenheit
Consumer behaviour
65
Konsumentenverhalten
65
Relationship marketing
22
Deutschland
17
Einzelhandel
17
Germany
17
Retail trade
17
Verbraucherverhalten
16
Brand management
15
Markenführung
15
Theorie
13
Theory
13
Customer satisfaction
11
Brand image
10
Markenimage
10
Beschaffung
9
Procurement
9
Dienstleistungsqualität
7
Service quality
7
Corporate reputation
6
Firmenimage
6
Gastronomie
6
Hotel industry
6
Hotellerie
6
Restaurant industry
6
Confidence
5
Internet marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Vertrauen
5
Internationales Marketing
4
Marketing
4
USA
4
United States
4
Viral marketing
4
Virales Marketing
4
Betriebsform
3
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21
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9
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21
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21
Lehrbuch
6
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6
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English
20
German
10
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Kim, Woo Gon
Swoboda, Bernhard
Han, Heesup
71
Mattila, Anna S.
38
Hollebeek, Linda D.
33
Verhoef, Peter C.
28
Loureiro, Sandra Maria Correia
27
Huber, Frank
26
Kumar, V.
25
Usman, Osly
25
Prentice, Catherine
23
Hyun, Sunghyup Sean
21
Wong, IpKin Anthony
21
Klaus, Philipp
20
Bang, Nguyen
19
Bilgihan, Anil
19
Rather, Raouf Ahmad
19
Ahn, Jiseon
18
Gil Saura, Irene
17
Herrmann, Andreas
17
Mittal, Vikas
17
Balaji, M. S.
16
Foscht, Thomas
16
Gustafsson, Anders
16
Khan, Imran
16
Prayag, Girish
16
Schramm-Klein, Hanna
16
Aksoy, Lerzan
15
Grewal, Dhruv
15
Hanks, Lydia
15
Karjaluoto, Heikki
15
Lemon, Katherine N.
15
Qu, Hailin
15
Quach, Sara
15
So, Kevin Kam Fung
15
Sreejesh, S.
15
Wangenheim, Florian von
15
Bauer, Hans H.
14
Das, Gopal
14
Jang, Soocheong
14
Japutra, Arnold
14
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Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Published in...
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International journal of hospitality management
5
Lehrbuch
3
SpringerLink / Bücher
3
International journal of retail & distribution management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Lehrbuch Gabler
2
Handelsforschung
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing : ZFP ; journal of research and management
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
30
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30
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1
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
Saved in:
2
A reflection of greenwashing practices in the hospitality industry : a scoping review
Majeed, Salman
;
Kim, Woo Gon
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 1125-1146
Persistent link: https://www.econbiz.de/10013546116
Saved in:
3
Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
4
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
5
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
6
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
7
The role of travel experience in the structural relationships among tourists’ perceived image, satisfaction, and behavioral intentions
Liu, Xiaoming
;
Li, Jun
;
Kim, Woo Gon
- In:
Tourism and hospitality research : the surrey quarterly …
17
(
2017
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10011711485
Saved in:
8
The influence of recent hotel amenities and green practices on guests' price premium and revisit intention
Kim, Woo Gon
;
Li, Jun
;
Han, Jin Soo
;
Kim, Yunkyong
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
3
,
pp. 577-593
Persistent link: https://www.econbiz.de/10011702499
Saved in:
9
An expanded servicescape framework as the driver of place attachment and word of mouth
Line, Nathaniel D.
;
Hanks, Lydia
;
Kim, Woo Gon
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 476-499
Persistent link: https://www.econbiz.de/10011900489
Saved in:
10
The impact of the social servicescape, density, and restaurant type on perceptions of interpersonal service quality
Hanks, Lydia
;
Line, Nathaniel D.
;
Kim, Woo Gon
- In:
International journal of hospitality management
61
(
2017
),
pp. 35-44
Persistent link: https://www.econbiz.de/10011645925
Saved in:
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