Ryoo, Yuhosua; Kim, WooJin - In: Journal of business ethics : JBE 189 (2024) 2, pp. 345-364
Governments, institutions, and brands try various intervention strategies for countering growing cyberbullying, but with questionable effectiveness. The authors use hypocrisy induction, a technique for subtly reminding consumers that they have acted contrary to their moral values, to see whether...