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~person:"Kim, Yu Kyoum"
~person:"O'Reilly, Norm"
~subject:"Sponsorship"
~subject:"Sportveranstaltung"
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26
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11
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10
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9
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9
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Kim, Yu Kyoum
O'Reilly, Norm
Maennig, Wolfgang
71
Matheson, Victor A.
29
Parent, Milena M.
23
Feddersen, Arne
22
Wicker, Pamela
22
Humphreys, Brad R.
20
Nufer, Gerd
18
Andreff, Wladimir
17
Filo, Kevin
17
Preuß, Holger
17
Funk, Daniel C.
16
Szymanski, Stefan
16
Dilger, Alexander
14
Kaplanidou, Kyriaki
13
Kavetsos, Georgios
13
Ours, Jan C. van
13
Pawlowski, Tim
12
Walker, Matthew
12
Breuer, Christoph
11
Briskorn, Dirk
11
Fairley, Sheranne
11
Ko, Yong Jae
11
Schreyer, Dominik
11
Depken, Craig A.
10
Dolan, Paul
10
Ehrmann, Michael
10
Heere, Bob
10
Inoue, Yuhei
10
Jansen, David-Jan
10
Nadeau, John
10
Popp, Nels
10
Richter, Felix
10
Séguin, Benoit
10
Chalip, Laurence Hilmond
9
Coates, Dennis
9
Desbordes, Michel
9
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9
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International journal of sport management and marketing : IJSMM
7
European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
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ECONIS (ZBW)
26
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1
Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim
;
O'Reilly, Norm
;
Abeza, Gashaw
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
Saved in:
2
Why do(n't) young people watch the Olympics? : a comparison of motives and constraints for attendance and media viewing
Kim, Jeeyoon
;
Kim, Yu Kyoum
- In:
International journal of sport management and marketing …
21
(
2021
)
5/6
,
pp. 386-409
Persistent link: https://www.econbiz.de/10012800956
Saved in:
3
A social capital view of an Olympic and Paralympic Games bid exploration process
Finch, David J.
;
Legg, David
;
O'Reilly, Norm
;
Wright, Stefan
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
2
,
pp. 302-321
Persistent link: https://www.econbiz.de/10012497341
Saved in:
4
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
5
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Saved in:
6
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
7
Sports business unplugged : leadership challenges from the world of sports
Burton, Rick
;
O'Reilly, Norm
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011485798
Saved in:
8
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
9
It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit
;
O'Reilly, Norm
;
Heslop, Louise A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10011645885
Saved in:
10
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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