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~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
~subject:"Kinder"
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Kinder
Advertising effects
63
Werbewirkung
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Advertising
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25
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Internet marketing
11
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King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Rosengren, Sara
Hudders, Liselot
10
Bakir, Aysen
9
Rozendaal, Esther
9
Buijzen, Moniek
8
Cauberghe, Veroline
6
De Jans, Steffi
6
Vanwesenbeeck, Ini
6
Matthes, Jörg
5
Naderer, Brigitte
5
Terlutter, Ralf
5
Pelsmacker, Patrick de
4
Stafford, Marla Royne
4
Aitken, Robert
3
An, Soontae
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3
Castonguay, Jessica
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Evans, Nathaniel J.
3
Hoy, Mariea Grubbs
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Kulczynski, Alicia
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Laczniak, Russell N.
3
McAlister, Anna R.
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Nairn, Agnès
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Nicolini, Valentina
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Oates, Caroline J.
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Palan, Kay M.
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Panic, Katarina
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Robertson, Kirsten
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Thyne, Maree
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2
Berning, Joshua
2
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2
Blodgett, Jeffrey G.
2
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
7
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
3
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
4
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
5
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
6
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
7
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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