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~person:"King, Stephen"
~person:"Septianto, Felix"
~subject:"Hope"
~subject:"Personality psychology"
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Hope
Personality psychology
Advertising effects
34
Werbewirkung
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Consumer behaviour
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Advertising
20
Werbung
19
Emotion
15
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8
Markenartikel
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Psychology of advertising
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Persönlichkeitspsychologie
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advertising
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King, Stephen
Septianto, Felix
Dodoo, Naa Amponsah
4
Diehl, Sandra
3
Paramita, Widya
3
Terlutter, Ralf
3
Bee, Colleen
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Gergaud, Olivier
2
Hieronimus, Fabian
2
Kim, Kacy K.
2
Koinig, Isabell
2
Livat, Florine
2
Lunardo, Renaud
2
Menon, Geeta
2
Pezzuti, Todd
2
Pradhan, Debasis
2
Quach, Sara
2
Thaichon, Park
2
Tran, Trang P.
2
Yoon, Sukki
2
Adomaitis, Alyssa Dana
1
Aggarwal, Pankaj
1
Aghakhani, Hamed
1
Agrawal, Nidhi
1
Aguirre, Elizabeth
1
Amaro, Ana Cláudia
1
Anderson, Ronald C.
1
Argyris, Young Anna
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Baalbaki, Sally
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1
Bakpayev, Marat
1
Bang, Hye Jin
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Banister, Emma N.
1
Bartsch, Anne
1
Bassiouni, Dina H.
1
Bauer, Brittney C.
1
Bauer, Hans H.
1
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Journal of retailing and consumer services
2
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
4
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
5
The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Septianto, Felix
;
Northey, Gavin
;
Dolan, Rebecca
- In:
Journal of business research : JBR
99
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10012023602
Saved in:
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