//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"King, Stephen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
15
Markenartikel
15
Advertising industry
7
Advertising planning
7
Werbeplanung
7
Werbewirtschaft
7
Brand management
6
Markenführung
6
Advertising effects
5
Werbewirkung
5
Innovation
4
Marketing
3
Marketing management
2
Marketingmanagement
2
1950-1980
1
Advertising media
1
Betriebliche Budgetierung
1
Brand image
1
Corporate budgeting
1
Creativity
1
Erfolgsfaktor
1
Großbritannien
1
Kreativität
1
Markenimage
1
Market entry
1
Markteintritt
1
Produktgestaltung
1
Psychology of advertising
1
Success factor
1
United Kingdom
1
Werbepsychologie
1
Werbeträger
1
more ...
less ...
Type of publication
All
Article
13
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
12
Book section
12
Collection of articles of several authors
1
Guidebook
1
Ratgeber
1
Sammelwerk
1
Language
All
English
15
Author
All
King, Stephen
Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Fetscherin, Marc
17
Franses, Philip Hans
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Aaker, David A.
12
Elliott, Richard
12
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
12
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
TML, the Times management library
1
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What is a brand?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 27-40)
.
2007
Persistent link: https://www.econbiz.de/10003578198
Saved in:
2
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
3
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
4
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
5
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
6
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
7
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
8
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
9
What makes new brands succeed?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 259-278)
.
2007
Persistent link: https://www.econbiz.de/10003578360
Saved in:
10
New brands : barriers to entry?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 299-306)
.
2007
Persistent link: https://www.econbiz.de/10003578367
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->