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~person:"Kipnis, Eva"
~person:"Teng, Lefa"
~subject:"Brand attitudes"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kulturpsychologie"
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Brand attitudes
Konsumentenverhalten
Cultural identity
11
Kulturelle Identität
11
Consumer behaviour
10
Cross-cultural relations
4
Culture
4
Interkulturelle Beziehungen
4
International marketing
4
Internationales Marketing
4
Multicultural society
3
Multikulturelle Gesellschaft
3
Social integration
3
Soziale Integration
3
Acculturation
2
Advertising
2
Brand management
2
Ethnic group
2
Ethnische Gruppe
2
Globalisierung
2
Globalization
2
Markenführung
2
Market research
2
Market segmentation
2
Marketing
2
Marktforschung
2
Marktsegmentierung
2
Migranten
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Migrants
2
Multicultural marketplaces
2
National culture
2
Nationalkultur
2
Personality psychology
2
Persönlichkeitspsychologie
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Satisfaction
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Werbung
2
Zufriedenheit
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Aufsatz in Zeitschrift
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English
10
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Kipnis, Eva
Teng, Lefa
Cleveland, Mark
16
Laroche, Michel
12
Seo, Yuri
7
Demangeot, Catherine
6
Fam, Kim Shyan
6
Belk, Russell W.
5
Mooij, Marieke K. de
5
Papadopoulos, Nicolas G.
5
Sharma, Piyush
5
Bartikowski, Boris
4
Broeder, Peter
4
Cui, Charles Chi
4
Aguirre-Rodriguez, Alexandra
3
Czarnecka, Barbara
3
Eckhardt, Giana M.
3
Eisend, Martin
3
Guo, Xiaoling
3
Jafari, Aliakbar
3
Jamal, Ahmad
3
Keh, Hean Tat
3
Khare, Arpita
3
Kvasova, Olga
3
Leonidou, Leonidas C.
3
Marshall, Roger
3
Pullig, Chris
3
Segev, Sigal
3
Shoham, Aviv
3
Sobh, Rana
3
Voyer, Benjamin G.
3
Walsh, Gianfranco
3
Wang, Yong Jian
3
Yoo, Boonghee
3
Adams, Russell
2
Alcántara-Pilar, Juan Miguel
2
Askegaard, Søren
2
Bakir, Aysen
2
Barrio-García, Salvador del
2
Blut, Markus
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Journal of business research : JBR
6
Journal of advertising research
1
Marketing theory
1
Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
10
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1
Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa
;
Zhang, Mengmeng
;
Foti, Lianne
;
Wang, Xinran
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
Saved in:
2
Within, in-between, out-of-bounds? : locating researcher positionalities in multicultural marketplaces
Kipnis, Eva
;
Bebek, Gaye
;
Bröckerhoff, Aurélie
- In:
Journal of business research : JBR
123
(
2021
),
pp. 401-414
Persistent link: https://www.econbiz.de/10012435338
Saved in:
3
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
4
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
5
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
6
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
7
The evolving gift-giving practices of bicultural consumers
Aung, May
;
Zhang, Xiying
;
Teng, Lefa
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011616240
Saved in:
8
Consumer mobility and well-being among changing places and shifting ethnicities
Demangeot, Catherine
;
Bröckerhoff, Aurélie
;
Kipnis, Eva
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 271-278
Persistent link: https://www.econbiz.de/10011494634
Saved in:
9
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
10
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
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