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~person:"Kirchgeorg, Manfred"
~person:"Merrilees, Bill"
~person:"Vrontis, Demetris"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Brand management
58
Markenführung
58
Brand image
23
Consumer behaviour
23
Konsumentenverhalten
23
Markenimage
23
Brand
15
Beziehungsmarketing
14
Markenartikel
14
Relationship marketing
14
Corporate reputation
10
Australia
8
Australien
8
Brand architecture
8
Markenarchitektur
8
Marketing management
8
Marketingmanagement
8
Stakeholder
6
Brand extension
5
Firm performance
5
Führungsstil
5
Internet marketing
5
Leadership style
5
Markentransfer
5
Online-Marketing
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Social web
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Unternehmenserfolg
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Brand equity
4
Customer integration
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Customer satisfaction
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Cyprus
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Football
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7
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Kirchgeorg, Manfred
Merrilees, Bill
Vrontis, Demetris
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Miller, Dale
4
Podnar, Klement
4
Abimbola, Temi
3
Dineen, Brian R.
3
Han, Heesup
3
He, Xinming
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
Rindell, Anne
3
Singh, Jaywant
3
Smith, Katherine Taken
3
Swoboda, Bernhard
3
Wiedmann, Klaus-Peter
3
Anisimova, Tatiana
2
Azimi, Mohammad
2
Baum, Matthias
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The journal of brand management : an international journal
2
Forum Wirtschaftsethik : Jahresschrift des DNWE
1
Global business & economics review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
Marketing : ZFP ; journal of research and management
1
The journal of product & brand management
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
10
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1
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
2
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
3
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
4
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
5
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
6
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
7
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
8
Unternehmens- und Stakeholderkommunikation als Einflussfaktoren des Unternehmensmarkenimages
Fiedler, Lars
;
Becker, Jan U.
;
Kirchgeorg, Manfred
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 197-211
Persistent link: https://www.econbiz.de/10003875534
Saved in:
9
Marketing und Corporate Responsibility
Suchanek, Andreas
;
Kirchgeorg, Manfred
- In:
Forum Wirtschaftsethik : Jahresschrift des DNWE
17
(
2009
)
3
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003891239
Saved in:
10
Nachhaltigkeitsorientierte Unternehmensmarken und Corporate Identity ; Bedeutung, Umsetzungsvoraussetzungen und Positionierungskriterien
Hermann, Steffen
;
Kirchgeorg, Manfred
- In:
Umweltwirtschaftsforum : uwf ; die …
14
(
2006
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003315097
Saved in:
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