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~person:"Ko, Eunju"
~person:"Ko, Yong Jae"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
47
Relationship marketing
47
Brand management
41
Markenführung
41
Brand image
27
Customer satisfaction
27
Kundenzufriedenheit
27
Markenimage
27
Luxury goods
23
Luxusgüter
23
Fashion
20
Mode
20
Online-Marketing
19
Sportmarketing
18
Sports marketing
18
Brand
17
Markenartikel
17
Social Web
16
Social web
16
Einzelhandel
14
Retail trade
14
Dienstleistungsqualität
13
Marketing management
13
Marketingmanagement
13
Service quality
13
Customer value
12
Kundenwert
12
Viral marketing
11
Virales Marketing
11
Advertising effects
10
Online retailing
10
Online-Handel
10
Werbewirkung
10
Athletes
9
Sportler
9
Distribution channel
8
Gambling
8
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Undetermined
99
Free
1
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Article
Book / Working Paper
2
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Article in journal
Article
Aufsatz in Zeitschrift
156
Aufsatz im Buch
5
Book section
5
Conference paper
1
Konferenzbeitrag
1
Language
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English
155
German
1
Author
All
Ko, Eunju
Ko, Yong Jae
Verhoef, Peter C.
Wong, IpKin Anthony
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
61
Nayga, Rodolfo M.
60
Septianto, Felix
59
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
54
Paul, Justin
53
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
45
Hollebeek, Linda D.
44
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
39
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Vrontis, Demetris
37
Park, Jungkun
36
Wiedmann, Klaus-Peter
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
Dens, Nathalie
34
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Journal of business research : JBR
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of hospitality management
8
Journal of travel and tourism marketing
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Asia Pacific journal of marketing and logistics
5
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The journal of services marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Sport management review
3
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Corporate reputation review
1
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International journal of nonprofit & voluntary sector marketing
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of vacation marketing
1
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ECONIS (ZBW)
156
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156
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
3
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
4
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
5
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
6
Gaining resilience through transformative services in cause-related events : an interaction ritual chain perspective
Wong, IpKin Anthony
;
Lin, Xueying (Linda)
;
Lin, Zhiwei
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3235-3262
Persistent link: https://www.econbiz.de/10014334293
Saved in:
7
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
8
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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