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~person:"Ko, Eunju"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~person:"Thaichon, Park"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Subject
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Beziehungsmarketing
182
Marketingmanagement
131
Marketing management
128
Marketing
127
Consumer behaviour
114
Theorie
98
Theory
98
Marktforschung
95
Market research
90
Brand management
64
Markenführung
64
Marketing theory
57
Marketingtheorie
57
Kundenwert
54
Customer value
50
Lieferantenmanagement
49
Supplier relationship management
49
Online-Marketing
42
Internet marketing
40
Business-to-business marketing
34
Customer satisfaction
32
Deutschland
32
Germany
32
Kundenzufriedenheit
32
Advertising
31
USA
31
United States
31
Luxury goods
30
Luxusgüter
30
Werbung
30
Social Web
28
Social web
28
Brand image
26
Markenimage
26
Brand
25
Markenartikel
24
Einzelhandel
22
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Undetermined
121
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3
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Article
223
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55
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185
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185
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40
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40
Collection of articles of several authors
15
Sammelwerk
15
Handbook
10
Handbuch
10
Aufsatzsammlung
7
Festschrift
7
Lehrbuch
7
Graue Literatur
4
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4
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4
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3
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3
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3
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3
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2
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2
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2
Accompanied by computer file
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Language
All
English
243
German
35
Author
All
Ko, Eunju
Kumar, V.
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Thaichon, Park
Homburg, Christian
140
Bruhn, Manfred
121
Huber, Frank
84
Han, Heesup
83
Bauer, Hans H.
81
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
66
Mattila, Anna S.
62
Hollebeek, Linda D.
54
Stauss, Bernd
54
Krafft, Manfred
53
Loureiro, Sandra Maria Correia
53
Grewal, Dhruv
51
Walsh, Gianfranco
50
Sheth, Jagdish N.
49
Piller, Frank T.
48
Backhaus, Klaus
47
Phau, Ian
44
Vrontis, Demetris
44
Gil Saura, Irene
43
Mittal, Vikas
43
Gierl, Heribert
42
Bang, Nguyen
41
Swoboda, Bernhard
41
Hennig-Thurau, Thorsten
40
Svensson, Göran
40
Neslin, Scott A.
39
Prentice, Catherine
39
Woodside, Arch G.
39
Dwivedi, Yogesh Kumar
38
Ruyter, Ko de
38
Sharma, Piyush
37
Stock-Homburg, Ruth
37
Van den Poel, Dirk
37
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Duncker & Humblot
1
INSEAD
1
Springer-Verlag GmbH
1
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Journal of business research : JBR
23
Journal of marketing
23
Journal of the Academy of Marketing Science
18
Journal of retailing and consumer services
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing research : JMR
10
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of international marketing
8
Legends in marketing
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
5
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
MSI reports : working paper series
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Journal of strategic marketing
3
Review of marketing research
3
Services marketing quarterly
3
SpringerLink / Bücher
3
Transforming relationship marketing : strategies and business models in the digital age
3
AMS review : official publication of the Academy of Marketing Science
2
Customer engagement marketing
2
Developing digital marketing : relationship perspectives
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Handbook of business-to-business marketing
2
Handbook of marketing strategy
2
Handbook of research on customer equity in marketing
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Research and the development of pedagogical materials : working papers
2
Routledge advances in management and business studies
2
Routledge studies in marketing
2
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ECONIS (ZBW)
Showing
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278
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date (oldest first)
1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
4
The development and current trends of digital
marketing
and relationship
marketing
research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
5
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
8
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
9
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
10
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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