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~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~person:"Walsh, Gianfranco"
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
55
Relationship marketing
55
Brand management
37
Markenführung
37
Customer satisfaction
32
Kundenzufriedenheit
32
Brand image
24
Markenimage
24
Luxury goods
22
Luxusgüter
22
Fashion
20
Mode
20
Online-Marketing
20
Brand
18
Markenartikel
18
Marketing management
16
Marketingmanagement
16
Dienstleistungsqualität
15
Service quality
15
Einzelhandel
14
Retail trade
14
Online retailing
13
Online-Handel
13
Social Web
13
Social web
13
Customer value
12
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12
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11
Germany
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Distribution channel
9
E-commerce
9
Electronic Commerce
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Vertriebsweg
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Glücksspiel
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Viral marketing
8
Virales Marketing
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Aufsatz in Zeitschrift
167
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3
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3
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1
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English
151
German
16
Author
All
Ko, Eunju
Verhoef, Peter C.
Walsh, Gianfranco
Wong, IpKin Anthony
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
61
Nayga, Rodolfo M.
60
Septianto, Felix
59
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
54
Paul, Justin
53
Herrmann, Andreas
50
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
45
Hollebeek, Linda D.
44
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
39
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wiedmann, Klaus-Peter
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
Dens, Nathalie
34
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Journal of business research : JBR
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Marketing : ZFP ; journal of research and management
9
International journal of hospitality management
7
Journal of travel and tourism marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of retailing
6
Asia Pacific journal of marketing and logistics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European management journal
4
Journal of the Academy of Marketing Science
4
The journal of services marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of service research : JSR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
International marketing review
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Tourism management : research, policies, practice
2
Academy of Management journal : AMJ
1
Cross-cultural buyer behavior
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European retail research
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International journal of markets and business systems
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
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ECONIS (ZBW)
167
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
3
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
4
Gaining resilience through transformative services in cause-related events : an interaction ritual chain perspective
Wong, IpKin Anthony
;
Lin, Xueying (Linda)
;
Lin, Zhiwei
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3235-3262
Persistent link: https://www.econbiz.de/10014334293
Saved in:
5
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
6
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
9
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
10
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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