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~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~person:"Walsh, Gianfranco"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
132
Beziehungsmarketing
40
Relationship marketing
40
Brand management
30
Markenführung
30
Fashion
21
Luxury goods
21
Luxusgüter
21
Mode
21
Online-Marketing
18
Marketing management
16
Marketingmanagement
16
Brand
15
Brand image
15
Customer satisfaction
15
Kundenzufriedenheit
15
Markenartikel
15
Markenimage
15
Customer value
12
Kundenwert
12
Deutschland
11
Einzelhandel
11
Germany
11
Online retailing
11
Online-Handel
11
Retail trade
11
Social Web
11
Social web
11
Distribution channel
9
E-commerce
9
Electronic Commerce
9
Vertriebsweg
9
Advertising effects
6
Dienstleistungsqualität
6
Nachhaltigkeit
6
Service quality
6
South Korea
6
Sustainability
6
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68
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1
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Book / Working Paper
2
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Article in journal
Article
Aufsatz in Zeitschrift
132
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
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English
116
German
16
Author
All
Ko, Eunju
Verhoef, Peter C.
Walsh, Gianfranco
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Loureiro, Sandra Maria Correia
61
Septianto, Felix
60
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
53
Herrmann, Andreas
50
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
46
Hollebeek, Linda D.
45
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
39
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Journal of business research : JBR
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Marketing : ZFP ; journal of research and management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of advertising : the review of marketing communications
4
Journal of the Academy of Marketing Science
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing
3
Journal of service research : JSR
3
Psychology & marketing
3
International marketing review
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
Cross-cultural buyer behavior
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European retail research
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International journal of markets and business systems
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
MSI reports : working paper series
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
132
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132
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
3
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
4
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
9
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
10
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
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