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~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~person:"Wu, Luorong"
~subject:"Consumer behaviour"
~subject:"Customer value"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Customer value
Dienstleistungsqualität
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
50
Relationship marketing
50
Customer satisfaction
38
Kundenzufriedenheit
38
Brand management
34
Markenführung
34
Online-Marketing
26
Brand image
22
Luxury goods
22
Luxusgüter
22
Markenimage
22
Fashion
20
Mode
20
Service quality
19
Online retailing
17
Online-Handel
17
Marketing management
15
Marketingmanagement
15
Social Web
15
Social web
15
Brand
14
Einzelhandel
14
Markenartikel
14
Retail trade
14
Viral marketing
13
Virales Marketing
13
Kundenwert
12
Gastronomie
10
Restaurant industry
10
Distribution channel
8
Experiment
8
Gambling
8
Glücksspiel
8
Kundenbindungsprogramm
8
Loyalty program
8
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1
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2
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Article in journal
Article
Aufsatz in Zeitschrift
152
Aufsatz im Buch
3
Book section
3
Conference paper
1
Konferenzbeitrag
1
Language
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English
151
German
1
Author
All
Ko, Eunju
Verhoef, Peter C.
Wong, IpKin Anthony
Wu, Luorong
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
73
Gierl, Heribert
70
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Loureiro, Sandra Maria Correia
59
Nayga, Rodolfo M.
59
Grewal, Dhruv
57
Jang, Soocheong
57
Septianto, Felix
56
Paul, Justin
52
Belk, Russell W.
51
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
44
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Hollebeek, Linda D.
41
Sharma, Piyush
41
Bang, Nguyen
39
Das, Gopal
39
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Kim, Seongseop
36
Vrontis, Demetris
36
Wiedmann, Klaus-Peter
36
Hyun, Sunghyup Sean
35
Park, Jungkun
35
Moschis, George P.
34
Balaji, M. S.
33
Haws, Kelly L.
33
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Journal of business research : JBR
29
International journal of hospitality management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of travel and tourism marketing
8
International journal of contemporary hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Asia Pacific journal of marketing and logistics
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
The journal of services marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Tourism management : research, policies, practice
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of hospitality marketing & management
2
Journal of interactive marketing
2
Journal of service management
2
Journal of service research : JSR
2
Marketing letters : a journal of research in marketing
2
Cornell hospitality quarterly : CQ
1
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing
1
MSI reports : working paper series
1
Psychology & marketing
1
The Cornell hospitality quarterly
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tourism management perspectives : TMP
1
Universia business review : UBR
1
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ECONIS (ZBW)
152
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1
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
4
Gaining resilience through transformative services in cause-related events : an interaction ritual chain perspective
Wong, IpKin Anthony
;
Lin, Xueying (Linda)
;
Lin, Zhiwei
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3235-3262
Persistent link: https://www.econbiz.de/10014334293
Saved in:
5
Mediating service experiences with online photos : the role of consumers' perceptions of the mediated servicescape
He, Zeya
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of service management
34
(
2023
)
4
,
pp. 657-695
Persistent link: https://www.econbiz.de/10014338199
Saved in:
6
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
7
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
8
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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