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~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
84
Beziehungsmarketing
28
Relationship marketing
28
Brand management
24
Markenführung
24
Fashion
21
Mode
21
Luxury goods
20
Luxusgüter
20
Online-Marketing
16
Marketing management
13
Marketingmanagement
13
Customer value
12
Kundenwert
12
Brand
11
Brand image
11
Einzelhandel
11
Markenartikel
11
Markenimage
11
Retail trade
11
Customer satisfaction
10
Kundenzufriedenheit
10
Social Web
9
Social web
9
Distribution channel
8
Online retailing
8
Online-Handel
8
Vertriebsweg
8
Nachhaltigkeit
6
South Korea
6
Sustainability
6
Südkorea
6
Textile distribution
6
Textilhandel
6
Advertising effects
5
Nachhaltiger Konsum
5
Retailing
5
Sustainable consumption
5
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51
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1
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Article
Book / Working Paper
2
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Article in journal
Article
Aufsatz in Zeitschrift
84
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
83
German
1
Author
All
Ko, Eunju
Verhoef, Peter C.
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Loureiro, Sandra Maria Correia
61
Septianto, Felix
60
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
53
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
46
Hollebeek, Linda D.
45
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
39
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Published in...
All
Journal of business research : JBR
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Universia business review : UBR
1
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Source
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ECONIS (ZBW)
84
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31
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84
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31
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
32
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
33
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
34
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
35
Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
36
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
37
The moderating role of shopping trip type in store satisfaction formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of business research : JBR
78
(
2017
),
pp. 133-142
Persistent link: https://www.econbiz.de/10011736263
Saved in:
38
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
39
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
40
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
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