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~person:"Ko, Eunju"
~subject:"South Korea"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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South Korea
Consumer behaviour
50
Konsumentenverhalten
50
Brand management
23
Markenführung
23
Fashion
22
Luxury goods
22
Luxusgüter
22
Mode
22
Brand
12
Markenartikel
12
Internet marketing
11
Online-Marketing
11
Beziehungsmarketing
10
Brand image
10
Markenimage
10
Relationship marketing
10
Customer value
9
Kundenwert
9
Marketing management
8
Marketingmanagement
8
Social Web
8
Social web
8
Südkorea
6
Textile distribution
6
Textilhandel
6
Advertising effects
5
Nachhaltiger Konsum
5
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5
Sustainability
5
Sustainable consumption
5
Werbewirkung
5
Advertising
4
Luxury brand
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Nachhaltige Entwicklung
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Sustainable development
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purchase intention
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Article in journal
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Konferenzbeitrag
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Ko, Eunju
Han, Heesup
6
Lee, Choong-Ki
5
Nayga, Rodolfo M.
5
Seo, Sunhee
5
Yi, Youjae
5
Ha, Hong Youl
4
Han, Doo Bong
4
Hyun, Sunghyup Sean
4
Jin, Byoungho
4
Jun, Jong Woo
4
Kim, Eun Young
4
Kim, HaeJung
4
Lee, Yuri
4
Nam, Changi
4
Sung, Yongjun
4
Yoon, Sukki
4
Choi, Youngtae
3
Choo, Ho Jung
3
Chung, Christina
3
Chung, Jae-Eun
3
Chung, Namho
3
Han, C. M.
3
Hong, Soonkwan
3
Kim, Hyunsook
3
Kim, Seongseop
3
Lee, Jinkook
3
Lee, Jongsu
3
Lee, Jungki
3
Lee, You-Kyung
3
Park, Cheol
3
Park, Hye-Jung
3
Park, Jae Hee
3
Park, Myeong-cheol
3
Rabolt, Nancy J.
3
Shin, Jungwoo
3
Workman, Jane E.
3
Yang, Kiseol
3
Ahn, SooKyoung
2
Ahn, Young Bin
2
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Cross-cultural buyer behavior
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
6
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1
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
2
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
3
Green marketing' functions in building corporate image in the retail setting
Ko, Eunju
;
Hwang, Yoo Kyung
;
Kim, Eun Young
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
Saved in:
4
Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
Saved in:
5
Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
6
"Trading up": a consumption value approach
Ko, Eunju
;
Sung, Heewon
- In:
Cross-cultural buyer behavior
,
(pp. 115-137)
.
2007
Persistent link: https://www.econbiz.de/10003478294
Saved in:
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