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~person:"Ko, Yong Jae"
~subject:"Higher education institution"
~subject:"athlete scandal"
~type:"article"
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athlete scandal
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Consumer behaviour
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Brand management
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Ko, Yong Jae
Dixon, Marlene
3
Huml, Matt R.
3
Hutchinson, Michael
3
Pitts, Joshua D.
3
Rotthoff, Kurt W.
3
Taylor, Elizabeth A.
3
Baker, Thomas A., III.
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European Sport management quarterly : ESMQ
1
Journal of nonprofit & public sector marketing
1
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Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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1
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
2
Athlete reputational crisis and consumer evaluation
Sato, Shintaro
;
Ko, Yong Jae
;
Park, Chanmin
;
Tao, Weiting
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
Saved in:
3
What motivates donors to athletic programs : a new model of donor behavior
Ko, Yong Jae
;
Rhee, Yong Chae
;
Walker, Mathew
;
Lee, …
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10010378584
Saved in:
4
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
5
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
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