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~person:"Ko, Yong Jae"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Graue Literatur"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
37
Konsumentenverhalten
37
Sportmarketing
17
Sports marketing
17
Brand management
10
Markenführung
10
Athletes
9
Sportler
9
Professional sports
8
Profisport
8
Sport
8
Sports
8
Brand image
7
Markenimage
7
Football
6
Fußball
6
Sponsoring
6
Sponsorship
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Advertising effects
5
Social Web
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Team
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word of mouth
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Aufsatz in Zeitschrift
Fallstudie
Graue Literatur
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37
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2
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2
research-article
1
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English
37
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Ko, Yong Jae
Han, Heesup
116
Mattila, Anna S.
98
Lusk, Jayson L.
76
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
63
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
62
Septianto, Felix
60
Belk, Russell W.
58
Jang, Soocheong
57
Herrmann, Andreas
54
Paul, Justin
54
Wiedmann, Klaus-Peter
54
Bauer, Hans H.
53
Huber, Frank
53
Janssen, Maarten C. W.
52
Ko, Eunju
50
Bagozzi, Richard P.
49
Rock, Bram de
49
Walsh, Gianfranco
49
Hollebeek, Linda D.
48
Laroche, Michel
48
Cherchye, Laurens
47
Pelsmacker, Patrick de
47
Kim, Jungkeun
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
41
Verhoef, Peter C.
40
Das, Gopal
39
Thaichon, Park
39
Eisend, Martin
38
Grunert, Klaus G.
38
Kim, Seongseop
38
Moraga-González, José Luis
38
Rajagopal
38
Thøgersen, John
38
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Sport management review
3
Corporate reputation review
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of travel and tourism marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
37
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
3
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
4
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
5
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
6
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
7
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
8
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
9
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
10
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
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