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~person:"Ko, Yong Jae"
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Sport
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Sports
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Consumer behaviour
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Professional sports
5
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scale development
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sport consumer behavior
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Ko, Yong Jae
Lechner, Michael
56
Humphreys, Brad R.
52
Maennig, Wolfgang
46
Breuer, Christoph
42
Feld, Lars P.
37
Ratten, Vanessa
33
Wicker, Pamela
33
Frey, Bruno S.
31
Kirchgässner, Gebhard
30
Downward, Paul
24
Pawlowski, Tim
24
Funk, Daniel C.
23
Matheson, Victor A.
21
Dwyer, Brendan
20
Nufer, Gerd
19
Ruseski, Jane E.
19
Briskorn, Dirk
18
Drayer, Joris
18
Fetzer, Thiemo
18
Ziebarth, Nicolas R.
18
Ahlfeldt, Gabriel M.
17
Cornwell, T. Bettina
17
Parent, Milena M.
17
Szymanski, Stefan
17
Cabane, Charlotte
16
O'Reilly, Norm
16
Sari, Nazmi
16
Woratschek, Herbert
16
Zhang, James J.
16
Becker, Sascha O.
15
De Bosscher, Veerle
15
Matsusaka, John G.
15
Schaltegger, Christoph A.
15
Stutzer, Alois
15
Anagnostopoulos, Christos
14
Budzinski, Oliver
14
Goossens, Dries
14
Leopkey, Becca
14
Scheerder, Jeroen
14
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International journal of sports marketing & sponsorship
4
European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Enhancing knowledge development in marketing ; Vol. 21
1
International journal of sport management and marketing : IJSMM
1
Sport management review
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ECONIS (ZBW)
15
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1
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
2
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
3
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
4
Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait
Jang, Wonseok
;
Kwak, Dae Hee
;
Ko, Yong Jae
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012287095
Saved in:
5
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
6
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
7
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
8
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
9
Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment
Ko, Yong Jae
;
Rhee, Yong Chae
;
Kim, Yu Kyoum
;
Kim, Taeho
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 73-85
Persistent link: https://www.econbiz.de/10010383804
Saved in:
10
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Saved in:
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