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~person:"Ko, Yong Jae"
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Ko, Yong Jae
Maennig, Wolfgang
93
Matheson, Victor A.
31
Feddersen, Arne
24
Parent, Milena M.
23
Wicker, Pamela
22
Humphreys, Brad R.
20
Andreff, Wladimir
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Nufer, Gerd
18
Filo, Kevin
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O'Reilly, Norm
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Preuß, Holger
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Funk, Daniel C.
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Szymanski, Stefan
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Dilger, Alexander
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Kaplanidou, Kyriaki
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Kavetsos, Georgios
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Ours, Jan C. van
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Pawlowski, Tim
12
Walker, Matthew
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Breuer, Christoph
11
Briskorn, Dirk
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Fairley, Sheranne
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Schreyer, Dominik
11
Depken, Craig A.
10
Dolan, Paul
10
Ehrmann, Michael
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Hagn, Florian
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Heere, Bob
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Inoue, Yuhei
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Jansen, David-Jan
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Leopkey, Becca
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Nadeau, John
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Popp, Nels
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Richter, Felix
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Séguin, Benoit
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Baade, Robert A.
9
Baumann, Robert
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Managing service quality : MSQ ; an international journal
3
International journal of sports marketing & sponsorship
2
Asia Pacific journal of marketing and logistics
1
Enhancing knowledge development in marketing ; Vol. 21
1
European Sport management quarterly : ESMQ
1
Journal of consumer behaviour : an international research review
1
Journal of nonprofit & public sector marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
11
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1
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
2
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
3
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
4
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
5
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
6
Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae
;
Yim, Kitae
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
Saved in:
7
The influence of event quality on revisit intention : gender difference and segmentation strategy
Kim, Tae Ho
;
Ko, Yong Jae
;
Park, Chan Min
- In:
Managing service quality : MSQ ; an international journal
23
(
2013
)
3
,
pp. 205-224
Persistent link: https://www.econbiz.de/10009759415
Saved in:
8
Assessment of event quality in major spectator sports
Ko, Yong Jae
;
Zhang, Xiaohe
;
Cattani, Kevin
;
Pastore, Donna
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 304-322
Persistent link: https://www.econbiz.de/10009232062
Saved in:
9
The influence of consumer's event quality perception on destination image
Moon, Kae Sung
;
Kim, May
;
Ko, Yong Jae
;
Connaughton, …
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009232063
Saved in:
10
Does better event quality mean more fans? : moderating effect of perceived commitment on the link between event quality and sport consumption behavior
Kim, Taeho
;
Ko, Yong Jae
-
2011
Persistent link: https://www.econbiz.de/10010191054
Saved in:
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