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~person:"Kohli, Rajeev"
~subject:"Consumer behaviour"
~subject:"Product design"
~subject:"Produktdifferenzierung"
~subject:"Sustainable product"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Consumer behaviour
Product design
Produktdifferenzierung
Sustainable product
Produktgestaltung
6
Conjoint analysis
4
Conjoint-Analyse
4
Theorie
4
Theory
4
Cluster analysis
1
Clusteranalyse
1
Consumption theory
1
Dauerhafte Konsumgüter
1
Durable goods
1
Konsumtheorie
1
Market research
1
Marktforschung
1
Packaging
1
Preisdifferenzierung
1
Preismanagement
1
Price discrimination
1
Pricing strategy
1
Sales promotion
1
Verkaufsförderung
1
Verpackung
1
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Article
6
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Article in journal
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6
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English
6
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Kohli, Rajeev
Herrmann, Andreas
16
Dell'Era, Claudio
14
Verganti, Roberto
12
Heitmann, Mark
8
Landwehr, Jan Rüdiger
8
Anderson, Simon P.
7
Dahl, Darren W.
7
Schreier, Martin
7
Tsafarakis, Stelios
7
Chhajed, Dilip
6
Goswami, Mohit
6
Hsu, Yen
6
Shahin, Arash
6
Zhang, Dan
6
Aulōnitēs, Geōrgios I.
5
Dolgui, Alexandre
5
Elgh, Fredrik
5
Franke, Nikolaus
5
Gupta, Surendra M.
5
Kumar, Minu
5
Lin, Jun
5
Moreau, C. Page
5
Orth, Ulrich R.
5
Shamsuzzoha, A. H. M.
5
Thisse, Jacques-François
5
Townsend, Claudia
5
Trischler, Jakob
5
Wrigley, Cara
5
Agard, Bruno
4
Agrawal, Vishal V.
4
Aoussat, Améziane
4
Beckman, Sara L.
4
Boks, Casper
4
Borsato, Milton
4
Brown, Tim
4
Candi, Marina
4
Cautela, Cabirio
4
Chan, Tian Heong
4
Chen, Ying-Ju
4
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of operational research : EJOR
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
The design of durable goods
Koenigsberg, Oded
;
Kohli, Rajeev
;
Montoya, Ricardo
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 111-122
Persistent link: https://www.econbiz.de/10008905587
Saved in:
2
Package size decisions
Koenigsberg, Oded
;
Kohli, Rajeev
;
Montoya, Ricardo
- In:
Management science : journal of the Institute for …
56
(
2010
)
3
,
pp. 485-494
Persistent link: https://www.econbiz.de/10003962308
Saved in:
3
Heuristics for product-line design using conjoint analysis
Kohli, Rajeev
- In:
Management science : journal of the Institute for …
36
(
1990
)
12
,
pp. 1464-1478
Persistent link: https://www.econbiz.de/10001101562
Saved in:
4
Optimal production design using conjoint analysis : computational complexity and algorithms
Kohli, Rajeev
- In:
European journal of operational research : EJOR
40
(
1989
)
2
,
pp. 186-195
Persistent link: https://www.econbiz.de/10001069738
Saved in:
5
Assessing attribute significance in conjoint analysis : nonparametric tests and empir. validation
Kohli, Rajeev
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10001051621
Saved in:
6
A heuristic approach to product design
Kohli, Rajeev
- In:
Management science : journal of the Institute for …
33
(
1987
)
12
,
pp. 1523-1533
Persistent link: https://www.econbiz.de/10001057538
Saved in:
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