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~person:"Kotler, Philip"
~person:"Pepels, Werner"
~person:"Schultz, Don E."
~subject:"Aufsatzsammlung"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Aufsatzsammlung
Marketing management
Marketingmanagement
B-to-B-Marketing
9
Business-to-business marketing
9
Beziehungsmarketing
8
Relationship marketing
8
Brand management
7
Markenführung
7
Customer satisfaction
6
Customer service
6
Kundenservice
6
Kundenzufriedenheit
6
Lieferantenmanagement
6
Marketing
6
Supplier relationship management
6
Dienstleistungsqualität
5
Product management
5
Produktmanagement
5
Service quality
5
Measurement
4
Messung
4
Quality management
4
Qualitätsmanagement
4
Beschwerdemanagement
3
Complaint management
3
Customer value
3
Kundenwert
3
Marketing theory
3
Marketingtheorie
3
Relaunch
3
Advertising
2
Advertising planning
2
Dienstleistungsmanagement
2
Dynamic investment appraisal
2
Dynamische Investitionsrechnung
2
ICT industry
2
IKT-Sektor
2
Inventory management system
2
Market segmentation
2
Marktsegmentierung
2
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Online availability
All
Undetermined
1
Type of publication
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Article
18
Type of publication (narrower categories)
All
Book section
Lehrbuch
57
Textbook
44
Aufsatz im Buch
18
Glossar enthalten
16
Glossary included
16
Article in journal
15
Aufsatz in Zeitschrift
15
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
7
Case study
7
Fallstudie
7
Handbook
7
Handbuch
7
Einführung
5
Guidebook
3
Nachschlagewerk
3
Ratgeber
3
Reference book
3
Collection of articles written by one author
2
Fallstudiensammlung
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammlung
2
Wörterbuch
2
Accompanied by computer file
1
Arbeitspapier
1
Aufgabensammlung
1
Elektronischer Datenträger als Beilage
1
Graue Literatur
1
Interview
1
Non-commercial literature
1
Reprint
1
Working Paper
1
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Language
All
English
12
German
6
Author
All
Kotler, Philip
Pepels, Werner
Schultz, Don E.
Bruhn, Manfred
18
Meffert, Heribert
15
Esch, Franz-Rudolf
12
Kirchgeorg, Manfred
10
Homburg, Christian
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Berndt, Ralph
7
Keller, Kevin Lane
7
Trommsdorff, Volker
7
Ahlert, Dieter
6
Carpenter, Gregory S.
6
Cova, Bernard
6
Meissner, Hans Günther
6
Pfeffermann, Nicole
6
Shankar, Venkatesh
6
Wiedmann, Klaus-Peter
6
Zanger, Cornelia
6
Ahlers, Grit Mareike
5
Belz, Christian
5
Diller, Hermann
5
Ergenzinger, Rudolf
5
Foroudi, Pantea
5
Hinson, Robert
5
Kleinaltenkamp, Michael
5
Kreutzer, Ralf T.
5
Krulis-Randa, Jan S.
5
Kumar, V.
5
Köhler, Richard
5
Nufer, Gerd
5
Ratten, Vanessa
5
Siems, Florian
5
Vaih-Baur, Christina
5
Ahlert, Dorothee
4
Baumgarth, Carsten
4
Burmann, Christoph
4
Calder, Bobby J.
4
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Published in...
All
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Advertising theory
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of business-to-business marketing
1
Instrumente zur Gestaltung von After Sales Services
1
Integrated brand marketing and measuring returns
1
Policy and marketing strategies for digital media
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Scenarios in marketing : from vision to decision
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
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Source
All
ECONIS (ZBW)
18
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1
Holistic marketing : a broad, integrated perspective to marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
2
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
3
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
4
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
5
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
6
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
7
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
8
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
9
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 227-262)
.
2008
Persistent link: https://www.econbiz.de/10003751991
Saved in:
10
Marketing communication measurement in a transformational marketplace
Schultz, Don E.
- In:
Integrated brand marketing and measuring returns
,
(pp. 58-93)
.
2010
Persistent link: https://www.econbiz.de/10003988779
Saved in:
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