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~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~person:"Walsh, Gianfranco"
~subject:"Kundenanalyse"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject:"Customer relationship management"
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Kundenanalyse
Theorie
Beziehungsmarketing
43
Relationship marketing
43
Consumer behaviour
18
Konsumentenverhalten
18
Customer satisfaction
8
Deutschland
8
Germany
8
Kundenzufriedenheit
8
Customer service
6
Dienstleistungsqualität
6
Kundenservice
6
Service quality
6
USA
6
United States
6
Theory
5
Customer analysis
4
Customer integration
4
Customer value
4
Internet marketing
4
Kundenwert
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
B-to-B-Marketing
3
Beschwerdemanagement
3
Business-to-business marketing
3
Complaint management
3
Corporate reputation
3
Customer relationship management
3
Dienstleistung
3
E-commerce
3
Electronic Commerce
3
Firmenimage
3
Innovation management
3
Innovationsmanagement
3
Kundenbindungsprogramm
3
Kundenintegration
3
Lieferantenmanagement
3
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Krafft, Manfred
Meyer, Anton
Walsh, Gianfranco
Herrmann, Andreas
12
Homburg, Christian
10
Huber, Frank
9
Bruhn, Manfred
6
Kumar, V.
6
Hennig-Thurau, Thorsten
4
Matzler, Kurt
4
Ranjan, Jayanthi
4
Al-Busaidi, Kamla Ali
3
Bauer, Hans H.
3
Bradlow, Eric T.
3
Buxel, Holger
3
Ekinci, Yeliz
3
Fader, Peter
3
Gierl, Heribert
3
Klose, Andreas
3
Konak, Abdullah
3
Kulturel-Konak, Sadan
3
Seilheimer, Christian
3
Sinnl, Markus
3
Stauss, Bernd
3
Uray, Nimet
3
Wirtz, Bernd W.
3
Xiao, Yiyong
3
Adouani, Yassine
2
Baumann, Chris
2
Bhatnagar, Vishal
2
Brodie, Roderick J.
2
Caminal, Ramón
2
Cansier, Adrienne
2
Chen, Jing
2
Cornelsen, Jens
2
Elhauge, Einer
2
Elliott, Greg
2
George, Morris
2
Gourio, François
2
Gummesson, Evert
2
Guo, Pengfei
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Die Betriebswirtschaft : DBW
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David
;
Walsh, Gianfranco
;
Beatty, Sharon E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
Saved in:
2
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
3
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
4
Analyse der Wiederkaufbereitschaft von Automobilkunden : Befunde einer empirischen Untersuchung
Niermann, Stefan
;
Walsh, Gianfranco
;
Toropov, Vassisli
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 156-175
Persistent link: https://www.econbiz.de/10003013971
Saved in:
5
Customer-Specific marketing on the internet on the basis of customer profiles
Buxel, Holger
;
Walsh, Gianfranco
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
Saved in:
6
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
7
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
8
Der Kunde im Fokus : Kundennähe, Kundenzufriedenheit, Kundenbindung - und Kundenwert?
Krafft, Manfred
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
4
,
pp. 511-530
Persistent link: https://www.econbiz.de/10001402414
Saved in:
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