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~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~subject:"Customer satisfaction"
~subject:"Kundenanalyse"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject:"Customer relationship management"
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Customer satisfaction
Kundenanalyse
Theorie
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
6
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6
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer relationship management
3
Customer value
3
Internet marketing
3
Kundenbindungsprogramm
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Kundenwert
3
Lieferantenmanagement
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3
Marketing management
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Marketingmanagement
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Customer analysis
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Krafft, Manfred
Meyer, Anton
Han, Heesup
34
Svensson, Göran
20
Mattila, Anna S.
19
Prentice, Catherine
19
Gil Saura, Irene
16
Homburg, Christian
14
Hyun, Sunghyup Sean
14
Gustafsson, Anders
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Herrmann, Andreas
12
Kim, Wansoo
12
Klaus, Philipp
12
Balaji, M. S.
11
Bruhn, Manfred
11
Huber, Frank
11
Kumar, V.
11
Loureiro, Sandra Maria Correia
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Aksoy, Lerzan
10
Bang, Nguyen
10
Barnes, Donald C.
10
Evanschitzky, Heiner
10
Keiningham, Timothy
10
Verhoef, Peter C.
10
Casidy, Riza
9
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Jang, Soocheong
9
Khan, Imran
9
McColl-Kennedy, Janet R.
9
Park, Jungkun
9
Roberts-Lombard, Mornay
9
So, Kevin Kam Fung
9
Tanford, Sarah
9
Van Vaerenbergh, Yves
9
Walsh, Gianfranco
9
Ahn, Jiseon
8
Blut, Markus
8
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Journal of business economics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Die Betriebswirtschaft : DBW
1
Journal of business research : JBR
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
7
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1
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
2
How does perceived firm innovativeness affect the consumer?
Kunz, Werner
;
Schmitt, Bernd
;
Meyer, Anton
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 816-822
Persistent link: https://www.econbiz.de/10009229005
Saved in:
3
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
4
Die Wirkungen informations- bzw. anbahnungsbezogener Leistungen im E-Commerce auf die Kundenzufriedenheit und Kundenbindung
Betz, Jürgen
;
Krafft, Manfred
- In:
Journal of business economics : JBE
73
(
2003
)
2
,
pp. 169-199
Persistent link: https://www.econbiz.de/10001737351
Saved in:
5
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
6
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
7
Der Kunde im Fokus : Kundennähe, Kundenzufriedenheit, Kundenbindung - und Kundenwert?
Krafft, Manfred
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
4
,
pp. 511-530
Persistent link: https://www.econbiz.de/10001402414
Saved in:
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