How does perceived firm innovativeness affect the consumer?
Werner Kunz; Bernd Schmitt; Anton Meyer
| Year of publication: |
2011
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|---|---|
| Authors: | Kunz, Werner ; Schmitt, Bernd ; Meyer, Anton |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 8, p. 816-822
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| Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009229005