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~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject:"Customer relationship management"
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Konsumentenverhalten
Lieferantenmanagement
Theorie
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
6
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer relationship management
3
Customer value
3
Internet marketing
3
Kundenbindungsprogramm
3
Kundenwert
3
Loyalty program
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Supplier relationship management
3
Customer analysis
2
Customer satisfaction
2
Data protection
2
Datenschutz
2
Firm performance
2
Kundenanalyse
2
Kundenzufriedenheit
2
Mobile Marketing
2
Mobile marketing
2
Social Web
2
Social media
2
Social relations
2
Social web
2
Soziale Beziehungen
2
USA
2
United States
2
Unternehmenserfolg
2
Artificial intelligence
1
Automotive market
1
B2B marketing
1
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Krafft, Manfred
Meyer, Anton
Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
28
Gil Saura, Irene
23
Svensson, Göran
23
Loureiro, Sandra Maria Correia
22
Kumar, V.
21
Verhoef, Peter C.
20
Bang, Nguyen
19
Klaus, Philipp
19
Prentice, Catherine
19
Herrmann, Andreas
18
Rather, Raouf Ahmad
18
Ahn, Jiseon
16
Huber, Frank
16
Hyun, Sunghyup Sean
16
Khan, Imran
16
Wong, IpKin Anthony
16
Balaji, M. S.
15
Grewal, Dhruv
15
Homburg, Christian
15
Quach, Sara
15
Sesé, F. Javier
15
So, Kevin Kam Fung
15
Evanschitzky, Heiner
14
Japutra, Arnold
14
Leckie, Civilai
14
Casidy, Riza
13
Das, Gopal
13
Gustafsson, Anders
13
King, Ceridwyn
13
Lemon, Katherine N.
13
McDonald, Heath
13
Palmatier, Robert W.
13
Roy, Sanjit
13
Tanford, Sarah
13
Thaichon, Park
13
Vrontis, Demetris
13
Walsh, Gianfranco
13
Bilgihan, Anil
12
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service management
2
Die Betriebswirtschaft : DBW
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
11
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
4
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
5
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
6
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
7
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
8
Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén
;
Thomas, Jacquelyn S.
;
Tillmanns, Sebastian
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
Saved in:
9
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
10
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
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