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~person:"Krafft, Manfred"
~person:"Reinartz, Werner J."
~person:"Verhoef, Peter C."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
118
Consumer behaviour
61
Konsumentenverhalten
60
Marketingmanagement
29
Marketing management
28
Kundenwert
26
Theorie
25
Theory
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17
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17
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17
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13
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13
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English
92
German
27
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Krafft, Manfred
Reinartz, Werner J.
Verhoef, Peter C.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Grönroos, Christian
33
Hippner, Hajo
33
Smith, Alan D.
33
Svensson, Göran
32
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Loureiro, Sandra Maria Correia
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Kleinaltenkamp, Michael
27
Walsh, Gianfranco
27
Quach, Sara
26
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2
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Springer-Verlag GmbH
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of retailing
7
Journal of the Academy of Marketing Science
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing
5
Journal of service research : JSR
4
ERIM report series research in management
3
Kundenmanagement & Electronic Commerce
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
European management journal
2
Faculty & research / Insead : working paper series
2
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
2
Journal of retailing and consumer services
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Research
2
Retailing in the 21st century : current and future trends
2
Springer texts in business and economics
2
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
ERIM Report Series Reference
1
Foundations and trends in marketing : FTMKT
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of marketing strategy
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Journal of business research : JBR
1
Journal of creating value
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
MSI reports : working paper series
1
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ECONIS (ZBW)
118
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1
Customer
knowledge
management
in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian
-
2013
Persistent link: https://www.econbiz.de/10009670621
Saved in:
2
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
3
Customer relationship
management
: concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
4
Customer acquisition strategies : a customer equity
management
perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
5
Successful customer value
management
: key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
6
Challenges and solutions for marketing in a digital era
Leeflang, Peter
;
Verhoef, Peter C.
;
Dahlström, Peter
; …
- In:
European management journal
32
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
Saved in:
7
Customer relationship
management
in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
8
Multichannel customer
management
strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
9
Customer value
management
: some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
10
Customer relationship
management
: concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009665779
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