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~person:"Krumwiede, Dennis"
~person:"O'Cass, Aron"
~subject:"Innovation"
~subject:"Manufacturing industries"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Innovation
Manufacturing industries
Marketing management
27
Marketingmanagement
27
Firm performance
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Unternehmenserfolg
8
Brand management
7
Markenführung
7
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Australien
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Resource-based view
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Krumwiede, Dennis
O'Cass, Aron
Stern, Scott
7
Trajtenberg, Manuel
7
Zhang, Jing
7
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Herstatt, Cornelius
5
Saran, Anshu
5
Brem, Alexander
4
Droge, Cornelia
4
Eng, Teck Yong
4
Helm, Roland
4
Hult, G. Tomas M.
4
Hultink, Erik J.
4
Kohlbacher, Florian
4
Mast, Claudia
4
Sakas, Damianos P.
4
Song, Michael
4
Trommsdorff, Volker
4
Adhikari, Atanu
3
Ahmadi, Hormoz
3
Bamfo, Bylon Abeeku
3
Banerjee, Sumitro
3
Bang, Nguyen
3
Belz, Christian
3
Bonney, Lawrence
3
Calantone, Roger J.
3
Cheng, Colin C.
3
Dayan, Mumin
3
Di Benedetto, C. Anthony
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Duan, Yanling
3
Gilmore, Audrey
3
Gupta, Suraksha
3
Jiang, Yanxin
3
Kandemir, Destan
3
Kliche, Mario
3
Krinner, Stephanie
3
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of services technology and management
1
Journal of business research : JBR
1
Operations management research : OMR ; advancing practice through theory
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
13
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1
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
3
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
4
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
5
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
6
Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
Saved in:
7
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
8
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
9
The role of service innovation in the market orientation : new service performance linkage
Cheng, Colin C.
;
Krumwiede, Dennis
- In:
Technovation : the international journal of …
32
(
2012
)
7/8
,
pp. 487-497
Persistent link: https://www.econbiz.de/10009659360
Saved in:
10
The effects of market orientation on new service performance : the mediating role of innovation
Cheng, Colin C.
;
Krumwiede, Dennis
- In:
International journal of services technology and management
16
(
2011
)
1
,
pp. 49-73
Persistent link: https://www.econbiz.de/10009314094
Saved in:
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