The effects of market orientation on new service performance : the mediating role of innovation
Colin C. Cheng; Dennis Krumwiede
| Year of publication: |
2011
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|---|---|
| Authors: | Cheng, Colin C. ; Krumwiede, Dennis |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 16.2011, 1, p. 49-73
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| Subject: | Marketingmanagement | Marketing management | Dienstleistungsqualität | Service quality | Innovation | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009314094