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~person:"Kumar, Jitender"
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Kumar, Jitender
Malhotra, Gunjan
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Mustafa, Michael
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Chatterjee, Ravi
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Kamleitner, Bernadette
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Kirk, Colleen P.
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Ramos, Hazel Melanie
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Shu, Suzanne B.
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Journal of business research : JBR
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Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Kumar, Jitender
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549662
Saved in:
2
Psychological
ownership
towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
3
How
psychological
ownership
stimulates participation in online brand communities? : the moderating role of member type
Kumar, Jitender
- In:
Journal of business research : JBR
105
(
2019
),
pp. 243-257
Persistent link: https://www.econbiz.de/10012128505
Saved in:
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