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~person:"Kumar, Prashant"
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Kumar, Prashant
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In-store experience quality and perceived credibility : a green retailer context
Kumar, Prashant
;
Polonsky, Micheal Jay
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 23-34
Persistent link: https://www.econbiz.de/10012025824
Saved in:
2
An analysis of the green consumer domain within sustainability research : 1975 to 2014
Kumar, Prashant
;
Polonsky, Michael J.
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 85-96
Persistent link: https://www.econbiz.de/10011729862
Saved in:
3
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
4
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
5
Greening retail : an Indian experience
Kumar, Prashant
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 613-625
Persistent link: https://www.econbiz.de/10010387839
Saved in:
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