//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~person:"Kumar, Vikas"
~person:"Rahman, Zillur"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer relationship management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
27
Markenführung
27
Customer value
22
Kundenwert
22
Brand image
19
Markenimage
19
Customer satisfaction
15
Internet marketing
15
Kundenzufriedenheit
15
Online-Marketing
15
Customer integration
14
Kundenintegration
14
Brand
13
Social Web
13
Social web
13
Markenartikel
12
Marketing management
12
Marketingmanagement
12
Dienstleistungsqualität
10
Service quality
10
Brand loyalty
8
Customer engagement
8
customer engagement
7
customer lifetime value
7
Bibliometrics
6
Bibliometrie
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Firm performance
6
Markentreue
6
Online retailing
6
Online-Handel
6
USA
6
United States
6
Unternehmenserfolg
6
customer relationship management
6
more ...
less ...
Online availability
All
Undetermined
57
Free
1
Type of publication
All
Article
98
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
98
Graue Literatur
14
Non-commercial literature
14
Aufsatz im Buch
13
Book section
13
Festschrift
7
Collection of articles of several authors
6
Sammelwerk
6
Lehrbuch
5
Collection of articles written by one author
4
Hochschulschrift
4
Sammlung
4
Arbeitspapier
2
Glossar enthalten
2
Glossary included
2
Textbook
2
Thesis
2
Working Paper
2
Aufsatzsammlung
1
Case study
1
Einführung
1
Fallstudie
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
89
German
9
Author
All
Kumar, V.
Kumar, Vikas
Rahman, Zillur
Wiedmann, Klaus-Peter
Han, Heesup
53
Hollebeek, Linda D.
42
Mattila, Anna S.
37
Gil Saura, Irene
35
Verhoef, Peter C.
35
Prentice, Catherine
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Svensson, Göran
30
Homburg, Christian
29
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Huber, Frank
22
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
more ...
less ...
Published in...
All
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
6
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Journal of business research : JBR
3
Journal of retailing
3
Journal of travel and tourism marketing
3
MSI reports : working paper series
3
The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Zeitschrift für Energiewirtschaft : ZfE
2
California management review
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business excellence
1
International journal of business information systems : IJBIS
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of quality & reliability management
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service research
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of vacation marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
98
Showing
1
-
10
of
98
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
4
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
5
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
6
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
7
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
8
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
9
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
10
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->