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~person:"Kumar, V."
~person:"Kumar, Vikas"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
80
Relationship marketing
80
Consumer behaviour
33
Konsumentenverhalten
33
Customer value
22
Kundenwert
22
Brand management
16
Markenführung
16
Brand image
13
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12
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10
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customer lifetime value
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Holiday behaviour
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Kumar, V.
Kumar, Vikas
Wiedmann, Klaus-Peter
Han, Heesup
53
Hollebeek, Linda D.
42
Mattila, Anna S.
37
Homburg, Christian
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Bruhn, Manfred
34
Smith, Alan D.
33
Prentice, Catherine
31
Palmatier, Robert W.
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Huber, Frank
22
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
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Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
6
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of international marketing
4
Journal of business research : JBR
3
Journal of retailing
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
MSI reports : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of brand management : an international journal
2
Zeitschrift für Energiewirtschaft : ZfE
2
California management review
1
European business review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business information systems : IJBIS
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service research
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of vacation marketing
1
MIT sloan management review
1
Marketing intelligence & planning
1
Marketing mix decisions : new perspectives and practices
1
Psychology & marketing
1
Review of marketing research
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism management perspectives : TMP
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
81
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1
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10
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81
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
4
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
5
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
6
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
7
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
8
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
9
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
10
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
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