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~person:"Kumar, V."
~person:"Loureiro, Sandra Maria Correia"
~person:"Wiedmann, Klaus-Peter"
~subject:"Einzelhandel"
~type_genre:"Article in journal"
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Einzelhandel
Beziehungsmarketing
86
Relationship marketing
86
Consumer behaviour
42
Konsumentenverhalten
42
Brand management
26
Markenführung
26
Customer value
23
Kundenwert
23
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
17
Markenimage
17
Brand
12
Customer engagement
12
Markenartikel
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Social Web
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Social web
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Customer integration
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Dienstleistungsqualität
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Kundenintegration
10
Marketing management
10
Marketingmanagement
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Service quality
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Internet marketing
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Online-Marketing
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customer lifetime value
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USA
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United States
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Viral marketing
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Virales Marketing
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customer engagement
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Measurement
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Messung
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customer relationship management
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Article in journal
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English
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Kumar, V.
Loureiro, Sandra Maria Correia
Wiedmann, Klaus-Peter
Gil Saura, Irene
15
Grewal, Dhruv
12
Das, Gopal
9
Schramm-Klein, Hanna
9
Bang, Nguyen
7
Bijmolt, Tammo H. A.
7
Frasquet Deltoro, Marta
6
Lombart, Cindy
6
Neslin, Scott A.
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Chen, Jing
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Pantano, Eleonora
5
Rubio Benito, Natalia
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Soni, Pavleen
5
Al-Nabhani, Khalid
4
Bhardwaj, Renu
4
Chebat, Jean-Charles
4
Gustafsson, Anders
4
Hübner, Alexander
4
Ieva, Marco
4
Jebarajakirthy, Charles
4
McLean, Graeme J.
4
Moliner-Velázquez, Beatriz
4
Mollá Descals, Alejandro
4
Mortimer, Gary
4
Noble, Stephanie M.
4
Roggeveen, Anne L.
4
Rosenbaum, Mark S.
4
Shamim, Amjad
4
Shankar, Amit
4
Smith, Alan D.
4
Steinmann, Sascha
4
Wagner, Gerhard
4
Aiello, Gaetano
3
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Journal of retailing
2
Journal of service management
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
2
Who needs delight? : the greater impact of value, trust and satisfaction in utiliarian, frequent-use retail
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
; …
- In:
Journal of service management
25
(
2014
)
1
,
pp. 101-124
Persistent link: https://www.econbiz.de/10010260089
Saved in:
3
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
4
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
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