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~person:"Kumar, V."
~person:"Mattila, Anna S."
~type_genre:"Article in journal"
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Search: subject:"customer relationship management"
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Subject
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Beziehungsmarketing
85
Relationship marketing
85
Consumer behaviour
46
Konsumentenverhalten
46
Customer satisfaction
25
Kundenzufriedenheit
25
Customer value
21
Kundenwert
21
Dienstleistungsqualität
20
Service quality
20
Beschwerdemanagement
12
Complaint management
12
USA
10
United States
10
Marketing management
9
Marketingmanagement
9
Kundenbindungsprogramm
8
Loyalty program
8
Corporate Social Responsibility
7
Corporate social responsibility
7
customer lifetime value
7
Customer engagement
6
Customer service
6
Kundenservice
6
customer engagement
6
Customer integration
5
Firm performance
5
Gastronomie
5
Kundenintegration
5
Lieferantenmanagement
5
Measurement
5
Messung
5
Restaurant industry
5
Supplier relationship management
5
Unternehmenserfolg
5
customer relationship management
5
Brand management
4
Emotion
4
Markenführung
4
Performance measurement
4
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38
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1
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Article
86
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Article in journal
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86
Aufsatz im Buch
10
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Festschrift
7
Lehrbuch
5
Arbeitspapier
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Collection of articles of several authors
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Graue Literatur
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English
85
German
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Author
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Kumar, V.
Mattila, Anna S.
Han, Heesup
53
Hollebeek, Linda D.
43
Gil Saura, Irene
35
Verhoef, Peter C.
35
Prentice, Catherine
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Svensson, Göran
30
Homburg, Christian
29
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Huber, Frank
22
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
So, Kevin Kam Fung
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
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Published in...
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International journal of hospitality management
9
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
6
The journal of services marketing
6
Journal of business research : JBR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of international marketing
4
Journal of hospitality marketing & management
3
Journal of retailing
3
MSI reports : working paper series
3
Cornell hospitality quarterly : CQ
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Services marketing quarterly
2
California management review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of internet marketing and advertising : IJIMA
1
Journal of service management
1
Journal of service research : JSR
1
MIT sloan management review
1
Psychology & marketing
1
Review of marketing research
1
The journal of product & brand management
1
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ECONIS (ZBW)
86
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1
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86
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
4
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
5
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
6
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
7
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
8
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
Saved in:
9
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
10
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
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