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~person:"Kumar, V."
~person:"Rodriguez, Michael"
~subject:"Performance-Messung"
~subject:"Relationship marketing"
~subject:"Simulation"
~subject:"industrial marketing"
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Search: subject:"B-to-B-Marketing"
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Performance-Messung
Relationship marketing
Simulation
industrial marketing
B-to-B-Marketing
18
Business-to-business marketing
18
Beziehungsmarketing
9
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Selling
4
Supplier relationship management
4
Verkauf
4
Salespeople
3
Social Web
3
Social web
3
Verkaufspersonal
3
Welt
3
World
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business marketing
2
Absatz
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Allocation
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B2B marketing
1
B2B markets
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Bayes-Statistik
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Bayesian inference
1
Berufsbildung
1
Betriebliches Bildungsmanagement
1
Brand equity
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9
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9
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1
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English
11
Author
All
Kumar, V.
Rodriguez, Michael
Svensson, Göran
13
Kleinaltenkamp, Michael
11
Kowalkowski, Christian
8
Terho, Harri
8
Naudé, Peter
7
Keränen, Joona
6
La Rocca, Antonella
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Otero-Neira, Carmen
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Agnihotri, Raj
4
Ahearne, Michael
4
Akrout, Houcine
4
Burton, Jamie
4
Bush, Alan J.
4
Chatterjee, Sheshadri
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Homburg, Christian
4
Høgevold, Nils
4
Høgevold, Nils M.
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodríguez, Rocío
4
Sridhar, Shrihari
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Barry, James M.
3
Baxter, Roger
3
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Published in...
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Journal of business-to-business marketing
3
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Legends in marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
11
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1
Managing the next generation of sales, Gen Z/Millennial cusp : an exploration of grit, entrepreneurship, and loyalty
Rodriguez, Michael
;
Boyer, Stefanie
;
Fleming, David
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012196263
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011847802
Saved in:
4
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
5
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
6
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
7
Social media's influence on business-to-business sales performance
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 365-378
Persistent link: https://www.econbiz.de/10009580909
Saved in:
8
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
9
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
10
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
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