//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~person:"Svensson, Göran"
~person:"Vyas, Vishal"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Beziehungsmarketing
115
Relationship marketing
115
Kundenwert
32
Consumer behaviour
29
Konsumentenverhalten
29
Customer value
28
Customer satisfaction
27
Kundenzufriedenheit
27
Lieferantenmanagement
27
Supplier relationship management
27
B-to-B-Marketing
16
Business-to-business marketing
16
Confidence
16
Marketing management
16
Marketingmanagement
16
Vertrauen
16
United States
11
Customer integration
10
Kundenmanagement
10
Kundenintegration
9
Measurement
9
Messung
9
Performance measurement
9
Performance-Messung
9
commitment
9
satisfaction
9
Arbeitszufriedenheit
8
Dienstleistungsqualität
8
Job satisfaction
8
Marketing theory
8
Marketingtheorie
8
Service quality
8
Theorie
8
Theory
8
customer lifetime value
8
trust
8
Firm performance
7
Satisfaction
7
Unternehmenserfolg
7
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
Language
All
English
11
Author
All
Kumar, V.
Svensson, Göran
Vyas, Vishal
Smith, Alan D.
19
Walsh, Gianfranco
7
Han, Heesup
6
Johnson, Michael D.
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Beatty, Sharon E.
4
Gourio, François
4
Gremler, Dwayne D.
4
Hennig-Thurau, Thorsten
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Lucas, Robert W.
4
Mattila, Anna S.
4
Rudanko, Leena
4
Skiera, Bernd
4
Chen, Tom
3
Eggert, Andreas
3
Ehrlich, Evelyn
3
Eisingerich, Andreas B
3
Elhauge, Einer
3
Enkel, Ellen
3
Fanelli, Duke
3
Gulati, Ranjay
3
Ha, Jooyeon
3
Knittel, Christopher R.
3
Peltier, James
3
Raitani, Sonika
3
Ruyter, Ko de
3
Schweidel, David A.
3
Stango, Victor
3
Tanford, Sarah
3
Wiesel, Thorsten
3
Agha, Leila
2
Anaza, Nwamaka A.
2
Auh, Seigyoung
2
more ...
less ...
Published in...
All
Journal of international marketing
2
Journal of marketing
2
Bank parikrama : a journal of banking & finance : quarterly journal of Bangladesh Institute of Bank Management
1
Handbook of research on customer equity in marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of financial innovation in banking : IJFIB
1
Journal of the Academy of Marketing Science
1
Marketing mix decisions : new perspectives and practices
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the role of web-benefits in cross-buying
Vyas, Vishal
;
Raitani, Sonika
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011849102
Saved in:
2
Establishing the inter-relationship among the critical success factors of cross-selling
Raitani, Sonika
;
Dubey, Ashish
;
Vyas, Vishal
- In:
Bank parikrama : a journal of banking & finance : …
42
(
2017
)
3/4
,
pp. 66-94
Persistent link: https://www.econbiz.de/10012023622
Saved in:
3
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
4
Cross-buying as a challenge in emerging markets : a study of the effect of technology adoption on cross-buying intentions
Vyas, Vishal
;
Raitani, Sonika
- In:
International journal of financial innovation in …
1
(
2016
)
1/2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10011668561
Saved in:
5
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
6
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
7
Analyzing the diffusion of global
customer
relationship
management
: a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
8
The impact of
customer
relationship
management
implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
9
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
10
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->