//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~person:"Ulkuniemi, Pauliina"
~subject:"Allokation"
~subject:"Emerging markets"
~subject:"Relationship marketing"
~subject:"Simulation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Allokation
Emerging markets
Relationship marketing
Simulation
B-to-B-Marketing
18
Business-to-business marketing
18
Beziehungsmarketing
9
Lieferantenmanagement
7
Supplier relationship management
7
Marketing management
5
Marketingmanagement
5
Brand management
4
Customer value
4
Kundenwert
4
Markenführung
4
Performance measurement
3
Performance-Messung
3
Brand image
2
Distribution channel
2
Finland
2
Finnland
2
Internet marketing
2
Markenimage
2
Marketing channels
2
Online-Marketing
2
Social Web
2
Social web
2
Vertriebsweg
2
Allocation
1
B2B branding
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand
1
Brand awareness
1
Brand credibility
1
Brand equity
1
Brand orientation
1
Branding
1
Business cycle
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
10
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Case study
2
Fallstudie
2
Aufsatz im Buch
1
Book section
1
Festschrift
1
more ...
less ...
Language
All
English
11
Author
All
Kumar, V.
Ulkuniemi, Pauliina
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Agnihotri, Raj
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Homburg, Christian
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Visentin, Marco
4
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Cassia, Fabio
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
more ...
less ...
Published in...
All
The journal of business & industrial marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of small business and enterprise development
1
Legends in marketing
1
Management decision : MD
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
3
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
Personal interaction and customer relationship management in project business
Mainela, Tuija
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10009723083
Saved in:
6
Dynamic effects of business cycles on business relationships
Alajoutsijärvi, Kimmo
;
Mainela, Tuija
;
Ulkuniemi, Pauliina
- In:
Management decision : MD
50
(
2012
)
2
,
pp. 291-304
Persistent link: https://www.econbiz.de/10009531351
Saved in:
7
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
8
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
9
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
10
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->