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~person:"Kumar, V."
~subject:"Allokation"
~subject:"Relationship marketing"
~subject:"Simulation"
~subject:"Supplier relationship management"
~type_genre:"Aufsatz in Zeitschrift"
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Allokation
Relationship marketing
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Supplier relationship management
B-to-B-Marketing
9
Business-to-business marketing
9
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
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3
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2
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2
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Marketingmanagement
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Business-to-business channels
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Buyer acceptance
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Aufsatz in Zeitschrift
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7
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7
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Kumar, V.
Svensson, Göran
20
Kowalkowski, Christian
13
Naudé, Peter
13
Ulaga, Wolfgang
12
Keränen, Joona
9
Sharma, Arun
9
Sharma, Piyush
9
Terho, Harri
9
Agnihotri, Raj
8
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Johnston, Wesley J.
8
Rodríguez, Rocío
8
Henneberg, Stephan
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rangarajan, Deva
7
Christodoulides, George
6
Høgevold, Nils
6
Itani, Omar S.
6
Jalkala, Anne
6
La Rocca, Antonella
6
Lindgreen, Adam
6
Nyadzayo, Munyaradzi W.
6
Otero-Neira, Carmen
6
Roberts-Lombard, Mornay
6
Ulkuniemi, Pauliina
6
Aarikka-Stenroos, Leena
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Cova, Bernard
5
Eggert, Andreas
5
Gil Saura, Irene
5
Kindström, Daniel
5
Kleinaltenkamp, Michael
5
Lilien, Gary L.
5
Malik, Ashish
5
Parvinen, Petri
5
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
7
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
4
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
5
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
6
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
7
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
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