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~person:"Kumar, V."
~subject:"Electronic Commerce"
~subject:"Markenführung"
~subject:"Marketingtheorie"
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Electronic Commerce
Markenführung
Marketingtheorie
Beziehungsmarketing
80
Relationship marketing
80
Marketing management
38
Marketingmanagement
38
Kundenwert
37
Customer value
33
Consumer behaviour
32
Konsumentenverhalten
32
Marktforschung
21
Theorie
19
Theory
19
USA
19
United States
19
Marketingforschung
17
Market research
16
Marketing
15
Marketing theory
14
Brand management
13
B-to-B-Marketing
11
Business-to-business marketing
11
Firm performance
11
Measurement
11
Messung
11
Unternehmenserfolg
11
Customer satisfaction
10
International marketing
10
Internationales Marketing
10
Kundenmanagement
10
Kundenzufriedenheit
10
Lieferantenmanagement
10
Performance measurement
10
Performance-Messung
10
Supplier relationship management
10
Brand image
9
Customer integration
9
Kundenintegration
9
Markenimage
9
Einzelhandel
8
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English
27
Author
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Kumar, V.
Burmann, Christoph
120
Esch, Franz-Rudolf
105
Baumgarth, Carsten
81
Tadajewski, Mark
79
Keller, Kevin Lane
72
Melewar, T. C.
71
Meffert, Heribert
62
Sheth, Jagdish N.
58
Bruhn, Manfred
57
Huber, Frank
51
Kotler, Philip
51
Hunt, Shelby D.
50
Ahlert, Dieter
48
Bauer, Hans H.
48
Balmer, John M. T.
45
Wiedmann, Klaus-Peter
45
Bang, Nguyen
42
De Chernatony, Leslie
42
Loureiro, Sandra Maria Correia
38
Brown, Stephen
37
Foroudi, Pantea
37
Fritz, Wolfgang
37
Merrilees, Bill
37
Tomczak, Torsten
37
Phau, Ian
36
Kollmann, Tobias
35
Vargo, Stephen L.
35
Malhotra, Naresh K.
34
Fournier, Susan
33
Uggla, Henrik
32
Herrmann, Andreas
31
Homburg, Christian
31
MacInnis, Deborah J.
31
Swoboda, Bernhard
31
Wirtz, Bernd W.
31
Jones, D. G. Brian
30
Romaniuk, Jenni
30
Christodoulides, George
29
Guzman, Francisco
29
Heinemann, Gerrit
29
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Legends in marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of the Academy of Marketing Science
3
Journal of international marketing
2
Journal of marketing
2
Journal of marketing research : JMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of world business : JWB
1
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ECONIS (ZBW)
27
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
3
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
4
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
5
Integrating theory and practice in
marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
6
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
7
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
8
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
9
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
10
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
1
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