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~person:"Kumar, V."
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Beziehungsmarketing
80
Relationship marketing
80
Marketing management
38
Marketingmanagement
38
Kundenwert
37
Consumer behaviour
33
Customer value
33
Konsumentenverhalten
33
Marktforschung
22
Theorie
19
Theory
19
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19
United States
19
Market research
17
Marketingforschung
17
Marketing
16
Marketing theory
14
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14
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13
Markenführung
13
Measurement
12
B-to-B-Marketing
11
Business-to-business marketing
11
Firm performance
11
International marketing
11
Internationales Marketing
11
Messung
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Unternehmenserfolg
11
Customer satisfaction
10
Kundenmanagement
10
Kundenzufriedenheit
10
Lieferantenmanagement
10
Performance measurement
10
Performance-Messung
10
Supplier relationship management
10
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9
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9
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9
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English
156
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Kumar, V.
Bruhn, Manfred
440
Meffert, Heribert
389
Kotler, Philip
310
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Backhaus, Klaus
161
Sheth, Jagdish N.
156
Tomczak, Torsten
156
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Tadajewski, Mark
143
Fritz, Wolfgang
141
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Svensson, Göran
122
Baumgarth, Carsten
121
Vrontis, Demetris
119
Spiller, Achim
109
Verhoef, Peter C.
109
Albers, Sönke
107
Grönroos, Christian
107
Kirchgeorg, Manfred
106
Diller, Hermann
105
Malhotra, Naresh K.
105
Krafft, Manfred
103
Melewar, T. C.
103
Brown, Stephen
100
Swoboda, Bernhard
99
Han, Heesup
98
Kitchen, Philip J.
98
Irwin, Scott H.
96
Keller, Kevin Lane
96
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INSEAD
1
Springer-Verlag GmbH
1
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Journal of marketing
20
Journal of the Academy of Marketing Science
12
Journal of marketing research : JMR
11
Legends in marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
5
Journal of retailing
5
Marketing Science
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
MSI reports : working paper series
4
MIT sloan management review
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
International journal of forecasting
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Palgrave Executive Essentials
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
California management review
1
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. V
1
Journal of Service Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Journal of world business : JWB
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Management Science
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ECONIS (ZBW)
151
RePEc
7
USB Cologne (EcoSocSci)
7
Other ZBW resources
1
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71
Modeling customer opt-in and opt-out in a permission-based
marketing
context
Kumar, V.
;
Zhang, Xi Alan
;
Luo, Anita
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 403-419
Persistent link: https://www.econbiz.de/10010399715
Saved in:
72
Customer engagement
marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
73
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
74
Robotics for customer service : a useful complement or an ultimate substitute?
Xiao, Li
;
Kumar, V.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012426748
Saved in:
75
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
76
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
77
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
78
Legends in
marketing
: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
79
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
80
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
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