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~person:"Kumar, Vikas"
~subject:"Beziehungsmarketing"
~subject:"Coronavirus"
~subject:"Deutschland"
~subject:"Hotellerie"
~type:"article"
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Kumar, Vikas
Han, Heesup
21
Su, LuJun
6
Woosnam, Kyle Maurice
6
Boto-García, David
5
Del Chiappa, Giacomo
5
Gursoy, Dogan
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Kim, Jungkeun
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Kim, Seongseop
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Leder, Susanne
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Marco Lajara, Bartolomé
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Rather, Raouf Ahmad
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Wei, Wei
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Úbeda García, Mercedes
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Al-Ansi, Amr
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Assaker, Guy
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Cai, Liping A.
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Jeong, Miyoung
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Journal of travel and tourism marketing
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Journal of vacation marketing
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Tourism management perspectives : TMP
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Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
2
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
3
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
4
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
5
Examining the role of destination personality and self-congruity in predicting tourist behavior
Kumar, Vikas
- In:
Tourism management perspectives : TMP
20
(
2016
),
pp. 217-227
Persistent link: https://www.econbiz.de/10011619582
Saved in:
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