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~person:"Kunkel, Thilo"
~subject:"Controlling"
~subject:"Konsumentenverhalten"
~subject:"Luxury goods"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand Management"
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Controlling
Konsumentenverhalten
Luxury goods
Werbung
Brand management
20
Markenführung
20
Consumer behaviour
13
Sportmarketing
11
Sports marketing
11
Athletes
10
Brand image
10
Markenimage
10
Sportler
10
Beziehungsmarketing
8
Relationship marketing
8
Social Web
8
Social web
8
social media
6
Internet marketing
5
Online-Marketing
5
Brand
4
Football
4
Fußball
4
Markenartikel
4
Sport
4
Sports
4
brand architecture
4
Professional sports
3
Profisport
3
brand associations
3
brand management
3
brand relationship
3
Athlete branding
2
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2
Australien
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Coronavirus
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branding
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Aufsatz in Zeitschrift
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Kunkel, Thilo
Loureiro, Sandra Maria Correia
30
Phau, Ian
29
Ko, Eunju
24
Han, Heesup
23
Melewar, T. C.
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Guzman, Francisco
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
16
Veloutsou, Cleopatra
16
Khan, Imran
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Park, Jungkun
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Ahn, Jiseon
13
Casidy, Riza
13
Christodoulides, George
13
Paul, Justin
13
Septianto, Felix
13
Sreejesh, S.
13
Johnson, Lester W.
12
Keller, Kevin Lane
12
Rahman, Zillur
12
Vrontis, Demetris
12
Wiedmann, Klaus-Peter
12
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Merrilees, Bill
11
Pitt, Leyland F.
11
Rather, Raouf Ahmad
11
Sung, Yongjun
11
Swoboda, Bernhard
11
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Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Source
All
ECONIS (ZBW)
13
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1
Advancing understanding of individual-level
brand
management
in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
3
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
4
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
5
New brands : contextual differences and development of brand associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
6
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
7
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
8
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
9
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
10
The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Kunkel, Thilo
;
Walker, Matthew
;
Hodge, Courtney M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 373-395
Persistent link: https://www.econbiz.de/10012177433
Saved in:
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