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~person:"Kunkel, Thilo"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Marketingmanagement
Brand management
19
Markenführung
19
Consumer behaviour
13
Sportmarketing
11
Sports marketing
11
Athletes
9
Brand image
9
Markenimage
9
Sportler
9
Beziehungsmarketing
8
Relationship marketing
8
Social Web
8
Social web
8
social media
6
Internet marketing
5
Online-Marketing
5
Brand
4
Football
4
Fußball
4
Markenartikel
4
Sport
4
Sports
4
brand architecture
4
Professional sports
3
Profisport
3
brand associations
3
brand relationship
3
Athlete branding
2
Australia
2
Australien
2
Coronavirus
2
Epidemic
2
Epidemie
2
Sport organization
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Sportorganisation
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brand management
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branding
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consumer behavior
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Aufsatz in Zeitschrift
Interview
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English
13
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Kunkel, Thilo
Loureiro, Sandra Maria Correia
29
Phau, Ian
26
Ko, Eunju
24
Melewar, T. C.
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Guzman, Francisco
17
Sarkar, Juhi Gahlot
17
Khan, Imran
15
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Vrontis, Demetris
14
Casidy, Riza
13
Dens, Nathalie
13
Ahn, Jiseon
12
Fetscherin, Marc
12
Foroudi, Pantea
12
Park, Jungkun
12
Rahman, Zillur
12
Sreejesh, S.
12
Abratt, Russell
11
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Kaufmann, Hans Rüdiger
11
Septianto, Felix
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
Christodoulides, George
10
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Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Source
All
ECONIS (ZBW)
13
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1
Advancing understanding of individual-level
brand
management
in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
3
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
4
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
5
New brands : contextual differences and development of brand associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
6
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
7
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
8
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
9
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
10
The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Kunkel, Thilo
;
Walker, Matthew
;
Hodge, Courtney M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 373-395
Persistent link: https://www.econbiz.de/10012177433
Saved in:
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