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~person:"Kwapil, Claudia"
~person:"Spann, Martin"
~subject:"Pricing strategy"
~type:"article"
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Pricing strategy
Preismanagement
27
Consumer behaviour
9
Konsumentenverhalten
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E-commerce
5
Electronic Commerce
5
Austria
4
Deutschland
4
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Preisdifferenzierung
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2004
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Kwapil, Claudia
Spann, Martin
Hinterhuber, Andreas
37
Chen, Jing
30
Liozu, Stephan
27
Taleizadeh, Ata Allah
24
Zaccour, Georges
24
Cheng, T. C. E.
23
Roth, Stefan
22
Simon, Hermann
21
Zhang, Jianxiong
21
Diller, Hermann
20
Simchi-Levi, David
20
Skiera, Bernd
20
Monroe, Kent B.
19
Richards, Timothy J.
19
Chen, Ying-Ju
18
Choi, Tsan-Ming
16
Drayer, Joris
16
Guo, Xiaolong
16
Herrmann, Andreas
16
Liang, Liang
16
Natter, Martin
16
Shapiro, Stephen L.
16
Tang, Wansheng
16
Chen, Xu
15
Grewal, Dhruv
15
Liozu, Stephan M.
15
Schlosser, Rainer
15
Chen, Haipeng
14
Herbon, Avi
14
Hu, Ming
14
Li, Yongjian
14
Martín Herrán, Guiomar
14
Mattila, Anna S.
14
Armstrong, Mark
13
Courty, Pascal
13
Faßnacht, Martin
13
Gou, Qinglong
13
Loy, Jens-Peter
13
Piga, Claudio A.
13
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Electronic markets : the international journal on networked business
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Pricing decisions in the euro area : how firms set prices and why
2
Business & information systems engineering
1
Die Betriebswirtschaft : DBW
1
Empirica : journal of european economics
1
Essays on the effects of brand names and prices on consumer behavior
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing
1
Journal of the European Economic Association
1
Labour economics : official journal of the European Association of Labour Economists
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing letters : a journal of research in marketing
1
Price setting and inflation persistence in Austria, December 15, 2005
1
Pricing-Forschung in Deutschland
1
Revenue Management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
27
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1
Dynamic pricing and reference price effects
Prakash, David Z.
;
Spann, Martin
- In:
Journal of business research : JBR
152
(
2022
),
pp. 300-314
Persistent link: https://www.econbiz.de/10013493986
Saved in:
2
Monetizing online content: digital paywall design and configuration
Rußell, Robert
;
Berger, Benedikt
;
Stich, Lucas
;
Hess, …
- In:
Business & information systems engineering
62
(
2020
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10012242564
Saved in:
3
Delegating pricing power to customers : Pay What You Want or Name Your Own Price?
Krämer, Florentin
;
Schmidt, Klaus M.
;
Spann, Martin
; …
- In:
Journal of economic behavior & organization : JEBO
136
(
2017
),
pp. 125-140
Persistent link: https://www.econbiz.de/10011852639
Saved in:
4
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
5
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
6
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
7
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
Saved in:
8
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Reichhart, Philipp
;
Pescher, Christian
;
Spann, Martin
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10010195502
Saved in:
9
The price-setting behavior of Austrian firms: some survey evidence
Kwapil, Claudia
;
Baumgartner, Josef
;
Scharler, Johann
- In:
Price setting and inflation persistence in Austria, …
,
(pp. 95-144)
.
2006
Persistent link: https://www.econbiz.de/10003338707
Saved in:
10
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
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